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CURRICULUM VITAE
Education, Experience, and Accomplishments

MARK BENSON
Software & Systems Executive

Accomplished C-level technology executive with expertise in strategic, operational, and financial management of businesses primarily driven by software and systems products and services. Proven ability to lead cross-functional teams and execute complex product strategies that drive meaningful outcomes. Strong interpersonal and formal communication skills.

SKILLS: Strategy | Product Management | Software & Systems Engineering | Operational Excellence | Organizational Performance

STRENGTHS: Learner, Restorative, Individualization, Achiever, Intellection.

PERSONALITY: INFJ-A (Advocate) | Enneagram Type 3 (Achiever) | DiSC SC (Steady/Conscientious)

Download Mark Benson's Curriculum Vitae

EXPERIENCE

FEBRUARY 2022 – PRESENT

Head of SmartThings

Minneapolis, MN

  • Launched SmartThings Family Care (August 2024): Introduced a caregiver-focused service that leverages AI and connected devices to monitor daily activity patterns, send alerts, and assist with scheduling medication reminders and medical appointments.

  • Achieved ISO 27001 Certification for SmartThings (July 2024): Secured ISO/IEC 27001:2022 certification from the British Standards Institution (BSI), validating SmartThings' adherence to international standards for information security management and data protection.

  • Introduced SmartThings Pro (June 2024): Unveiled SmartThings Pro at InfoComm 2024, a business-focused evolution of the platform with customizable APIs and AI-powered energy management, driving operational efficiency and sustainability.

  • Released Map View for 3D Home Visualization (May 2024): Launched a new SmartThings feature that enables users to create a 3D map of their home, simplifying device management with real-time monitoring of security cameras, temperature, energy usage, and more.

  • Integrated Tesla Energy Products into SmartThings (October 2023): Partnered with Tesla to enable SmartThings control of Powerwall and Solar Roof, providing users with a unified platform for energy management and automation.

  • Launched SmartThings Station at CES (January 2023): Introduced an innovative smart home hub that combines Matter support, Zigbee and Thread connectivity, 15W wireless charging, and a Smart Button for triggering home automations.

  • Embedded SmartThings Hub in Family Hub Refrigerators (January 2023): Integrated SmartThings Hub functionality into Samsung’s Bespoke 4-Door Flex™ refrigerator, eliminating the need for a separate hub while supporting Matter and other smart home protocols.

  • Replaced Legacy Technical Debt (2018–2023): Executed a multi-year initiative (Phoenix project) to modernize SmartThings' backend infrastructure, improving reliability, scalability, and performance across the platform.

  • Redefined SmartThings Vision and Mission (April 2022): Recast SmartThings' strategic direction to align with Samsung’s broader vision, emphasizing intuitive, trusted, and frictionless connected experiences that drive recurring business value and sustainable differentiation.

JUNE 2021 – FEBRUARY 2022

Head of Product & Engineering

Minneapolis, MN

  • Embedded SmartThings Hub in Samsung TVs & Smart Displays (January 2022): Integrated SmartThings Hub functionality directly into select Samsung Smart TVs and Smart Monitors, eliminating the need for a separate hub and simplifying smart home device management.

  • Committed to the Matter Standard (October 2021): Announced SmartThings’ integration with the Matter smart home standard at the Samsung Developer Conference, enhancing interoperability and enabling seamless connectivity with Matter-certified devices.

  • Retired Legacy Hubs (June 2021): Phased out support for the first-generation SmartThings Hub (2013) and SmartThings Link for NVIDIA SHIELD, driving users to transition to modern hardware for improved platform performance and security.

FEBRUARY 2020 – JUNE 2021

Head of Engineering

Minneapolis, MN

  • Redefined SmartThings Values (March 2021): Defined from the bottoms up by our employees in partnership with People Operations, a new set of company values (inclusion, trust, collaboration, ownership, resilience, and empathy) were introduced and embedded into company culture and decision-making. Rolled out a performance management framework assessing employees 50% on goal attainment and competencies and 50% on values-driven behavior and leadership, fostering a strong, principle-based workplace culture.

  • Launched Diversity, Equity, Inclusion & Belonging (DEIB) Initiative (August 2020): Established an employee-led forum to drive cultural change and integrated DEIB progress into executive bonuses, embedding inclusivity at the core of SmartThings’ practices and decision-making.

  • Unified SmartThings App (August 2020): Consolidated Samsung's IoT applications—including Samsung Connect, Smart Home, and Smart View—into a single SmartThings app, streamlining user experience by centralizing control over all SmartThings-enabled devices across smartphones, TVs, and cars.

  • Launched SmartThings Find (April 2020): Introduced a device-tracking solution that enables users to locate their Galaxy smartphones, tablets, and wearables, even when offline, addressing a growing need for lost device recovery.

OCTOBER 2018 – FEBRUARY 2020

Vice President of Cloud Engineering

Minneapolis, MN

  • Integrated SmartThings into Samsung Appliances (September 2019): Enabled SmartThings functionality in Samsung appliances, such as the Family Hub refrigerator, through an add-on SmartThings dongle, expanding the ecosystem and driving adoption of connected home experiences.

  • Announced Strategic Smart Lighting Partnership (October 2019): Partnered with Signify (Philips Hue) to integrate smart lighting control into SmartThings, enhancing the smart home experience.

  • Expanded Voice Assistant Integration (August 2018): Announced integration with Amazon Alexa and Google Assistant, enabling hands-free control of SmartThings devices and significantly improving accessibility and user engagement.

  • Consolidated to a Single Cloud Platform (June 2018): Successfully unified ARTIK Cloud and Samsung Connect Cloud into SmartThings Cloud, enhancing interoperability across Samsung and third-party IoT ecosystems, resulting in a more seamless and scalable smart home platform.

SEPTEMBER 2012 – OCTOBER 2018

Chief Technology Officer

Minneapolis, MN

  • Recognized in Gartner Magic Quadrant for Industrial IoT Platforms (November 2019): Recognized by Gartner’s Magic Quadrant for completeness of vision in the Industrial IoT sector (made public after my departure).

  • Achieved ISO/IEC 27001 Certification (January 2018): Reinforced Exosite’s commitment to information security and data privacy, ensuring compliance with global security standards.

  • Launched ExoSense™ Condition Monitoring Application (January 2018): Introduced a turnkey industrial IoT solution enabling manufacturers to rapidly deploy condition monitoring for connected products.

  • Unveiled Exchange, an IoT Marketplace (July 2017): Created a centralized marketplace to accelerate connected-product development by providing access to pre-built solutions, data integrations, and business accelerators.

  • Honored as a Titan of Technology (April 2017): Recognized by the Minneapolis/St. Paul Business Journal for contributions to the tech industry and IoT innovation.

  • Launched Murano® IoT Platform (June 2016): Introduced Murano, a cloud-based IoT platform designed to help businesses efficiently develop, deploy, and manage connected products.

  • Released ExositeReady™ Gateway Engine (September 2016): Developed a scalable IoT gateway solution to accelerate industrial connectivity and enable seamless device-to-cloud integration.

  • Received Strategic Investment from Parker Hannifin (July 2015): Strengthened Exosite’s global expansion efforts and enhanced industrial IoT capabilities through a strategic equity investment from Parker Hannifin Corporation.

  • Introduced Exosite Portals IoT Platform (September 2012): Launched a multi-tenant, cloud-based IoT platform, empowering businesses to create and manage connected solutions at scale.

FEBRUARY 2011 – SEPTEMBER 2012

Director of Software Strategy

Minneapolis, MN

  • Led Product Software Development and Engineering Talent Management: Drove recruitment, mentorship, and career growth initiatives to attract and retain top talent in software engineering and product development.

  • Shaped and Communicated Corporate Software Strategy: Identified key technologies and partnerships that strengthened Logic PD’s market position and ensured long-term business stability.

  • Drove Technology Innovation: Co-led the Technology Roadmap Development program, fostering company-wide contributions that enhanced the IP portfolio and guided future innovation efforts.

  • Launched and Expanded the 3rd Party Partner Program: Built strategic business relationships that provided value-added solutions for customers and reinforced Logic PD’s reputation as a trusted technology advisor.

  • Established the Early Adopter Program (EAP): Provided key customers with early access to hardware and software, accelerating feedback cycles and strengthening market adoption.

SEPTEMBER 2009 – FEBRUARY 2011

Director of Embedded Software Engineering

Minneapolis, MN

  • Directed Service Software Development Engineering Talent: Led recruitment, offers, reviews, training, career development, and mentoring efforts to achieve $2.2M in annual revenue with $0.9M gross margin.

  • Developed Business Through Client Engagement: Presented product development services to potential clients via project plans, statements of work, terms and conditions, and consultative selling techniques.

  • Managed Design Service Resource Staffing: Assigned personnel to product development projects using sales forecasts, yield projections, and resource modeling techniques to optimize efficiency.

  • Introduced Monte Carlo Risk Assessment: Implemented Monte Carlo methods, tools, and processes for the business development team to quantitatively assess design service program risk, improving pricing strategies for fixed-bid programs.

  • Program and Systems Lead for ITAR-Rated Soldier Vision System: Led a $1.8M design services program with a 30+ member team over 18 months, delivering mission-critical defense technology.

OCTOBER 2007 – SEPTEMBER 2009

Senior Software Engineer

Minneapolis, MN

  • Led Design and Implementation of ISO13485-Compliant QMS: Directed a team of managers and executives to design, implement, and roll out an ISO13485-compliant Quality Management System, enabling 125 employees to meet regulatory standards under an aggressive timeline.

  • Led Development of Next-Generation Portable Video Borescope: Managed a geographically distributed team to design a Linux and TI-OMAP-based video borescope, driving innovation in portable imaging technology.

  • Facilitated Software Study Group: Organized and led a study group for 30 highly motivated software engineers, senior software engineers, and principal systems engineers to enhance technical knowledge and collaboration.

  • Led Project Management Improvement Group: Developed a structured project management process and provided training and mentoring to ensure consistency and efficiency across teams.

  • Led Development of Engine Trend Monitoring Device: Managed a multi-discipline team of engineers to create an Engine Trend Monitoring system for Turbo-Prop Commuter Planes and Homebuilt aircraft, enhancing operational safety and performance monitoring.

  • Participated in Medical Practice Team: Contributed to the expansion of Logic’s capabilities in the medical field, increasing brand awareness and market positioning within the industry.

  • Led Software Process Improvement Group: Refined software development processes and provided training and mentoring to enhance efficiency, quality, and team adoption of best practices.

  • Developed MFC Application for Heart-Lung Machine Control: Created an application to control a heart-lung machine (HLM) bio-pump, leveraging an XScale PXA255 Windows CE 4.20 hardware platform for real-time medical device operation.

MAY 2001 – OCTOBER 2007

Software Engineer

Minneapolis, MN

  • Led Development of Software Development Process: Managed a team of four Senior Software Engineers to define and implement Logic’s Software Development Process, including associated templates and forms.

  • Wrote U-Boot Extension for Traffic Camera System: Developed a U-Boot extension to manage a Broadband over Powerline (BoP) chipset for a traffic camera system, enhancing networked traffic monitoring capabilities.

  • Developed Inventory Scanner System for Bicycle Shops: Designed and implemented an inventory management system using Windows CE, C++, and a PXA270-based Symbol Scanner device to streamline retail operations.

  • Managed Development of Handheld Wireless Voice-Controlled Music System: Led a distributed team of engineers to create a platform enabling voice-controlled music and information access on a handheld device.

  • Developed User-Mode Linux Application for Digital Potentiometer Control: Created a C-based Linux application to read and write to an Analog Devices 5245 digital potentiometer using the I2C protocol.

  • Developed Linux Board Support Package (BSP) for Brain-State Assessment Device: Built a Linux BSP using C, gcc, binutils, and glibc for a TI OMAP 5910-based medical device assessing brain activity.

  • Developed Windows CE DLL for Automobile Engine-Analysis Scope: Designed a DLL to communicate over Microsoft ActiveSync RAPI (Remote API), enabling seamless data transfer between a PC and an engine-analysis scope.

  • Led Pacemaker and Defibrillator Software Porting Project: Directed a team of seven engineers over two years to port pacemaker and defibrillator software from QNX RTOS to a next-gen platform based on Red Hat Linux.

  • Developed Mapping Application for Infrared Laser Radar Devices: Created a mapping system using Microsoft .NET, C#, C++, and GDI+ to manage an array of infrared laser radar devices and night-vision cameras.

  • Developed Drug Testing and Chain-of-Custody Application: Built a .NET-based application using COM+ and Microsoft SQL Server to digitize and streamline drug testing and chain-of-custody documentation.

  • Developed Automated and Manual Testing for Fiber-Optic Safety Sensor: Designed and executed automated and manual tests using an oscilloscope and signal generator to verify the functionality of a safety-critical fiber-optic sensor.

  • Developed GUI Application for Programming Industrial Safety Sensors: Built a dynamic GUI application using MFC and C++ that allowed industrial safety sensors to be programmed via XML-based configuration.

  • Designed Custom Language and Interpreter for Print Automation System: Collaborated with two Software Engineers to develop a specialized language and interpreter using C and a Hitachi H8S microcontroller to control a printer laminator/cutter/stapler/stacker device.

EDUCATION

2011 - 2011

Leading Professional Service Firms

Harvard Business School

Areas of focus: strategic growth & adaptation, leadership & talent development, culture & engagement, decision-making & influence as part of the Executive Education program at Harvard Business School.

2005 - 2007

Master of Science, Software Engineering

University of Minnesota - Twin Cities

Studied extensible language grammars and lock-free memory abstractions for multi-threaded applications.

1997 - 2001

Bachelor of Science, Computer Science

Bethel University

Studied computer science and minored in mathematics. Bible study leader. Bass player at chapel/vespers. Tennis team captain.

PUBLICATIONS

Published a piece today in IoT Central for digital transformation leaders within organizations, and how rigid organizational structures, inflexible cultures, and lack of market insight increase the probability of creating an IoT platform that is fragmented, brittle, and ultimately more susceptible to failure.

ABSTRACT: Many IoT challenges exist due to a lack of industry-wide standards around proven success. Everyone starts from ground zero, and few have crossed the finish line. Based on experience working on IoT-innovation programs across a variety of industries, here are five key considerations regarding where to focus your efforts early on and how to move your company forward as you build, deploy, and launch the next generation of your product.

23 OCTOBER 2017

IOT AGENDA

The Organizational Psychology of IoT

PUBLICATIONS/MARK BENSON

Published a piece in IoT Agenda on the organizational psychology of the Internet of Things, centered on the interplay between team structure and software innovation, and how Conway's Law shows us that organizational design should be thought of in the service of digital innovation instead of its inverse.

ABSTRACT: Smart connected products will redefine entire markets and the very nature of competition over the coming decade. Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects are hard and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this article covers five key barriers to digital transformation, an organizational competency model for how companies become masterful at IoT, four case studies, and five behaviors that successful organizations embrace to drive lasting behavioral change.

17 JULY 2017

APPLIANCE DESIGN MAGAZINE

Tiers of User Experience for Smart Connected Appliances

PUBLICATIONS/MARK BENSON

Published in Appliance Design Magazine on how the Internet of Things is changing perceptions about product performance, repeat purchases, and customer loyalty:

ABSTRACT: With recent advances in low-cost sensors and communications hardware, appliances are beginning to become smart and connected, enabling more relevant user experiences, increased after-market sales, and new ways to monetize data. This article discusses how Internet of Things technologies and business models are changing the way in which appliances are designed, developed, manufactured, and supported in a way that enables manufacturers to compete on the global stage.

Published in Forbes:

ABSTRACT: Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects are hard and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this article presents five key behaviors that successful organizations embrace when starting an IoT journey. Finally, this article concludes by saying that smart connected products will redefine entire markets and the very nature of competition over the coming decade, and that the key to success tomorrow will be directly proportional to an organization’s ability to transform themselves into a digital enterprise today.

03 MARCH 2017

EMBEDDED COMPUTING DESIGN

The Voice of Machine Learning Starts and Ends With Humans

PUBLICATIONS/MARK BENSON

Published in Embedded Computing Design:

ABSTRACT: The Internet of Things (IoT) represents new opportunities for manufacturers to capitalize on the value of data for their business. One of those opportunities is through leveraging an approach called machine learning, which is a branch of artificial intelligence that enables machines (or virtual representations of machines in the cloud) to learn new behaviors based on their external environments, internal health, and changing inputs. However, in order for machine learning to work, humans must be able to grok the context of how the machine data is collected, aggregated, and consumed.

Published in IoT Agenda, by Mark Benson:

ABSTRACT: For many companies, the internet of things has suddenly become the thing: a techno-competitive mega-trend that can no longer be ignored. However, creating an effective IoT strategy — and carrying it out with excellence — can be difficult and confusing.

In a recent survey, all CEOs in the Fortune 500 were asked, “What is your company’s greatest challenge?” The top answer was, “The rapid pace of technological evolution.” IoT is a prime example of the rapidity of this technological evolution. The methodology for companies to stay abreast of this pace and meet it with the talent required to navigate it is no small undertaking, but success in the process will define the parameters of technology competition over the coming decade.

Published in Forbes, by Mark Benson.

ABSTRACT: As the Internet of Things (IoT) moves from early hype to production deployments, organizations that have historically made physical things now face significant challenges. Not only do they need to connect their products to the internet, but also support them. Because of this, many IoT innovation efforts take longer than expected or flounder without clear direction. Based on experience working with companies on IoT innovation programs across industries such as smart home automation, smart buildings and smart industrial equipment, this article describes five main symptoms of IoT programs that are destined for trouble and presents best practices for overcoming them.

10 OCTOBER 2016

INDUSTRIAL EQUIPMENT NEWS

Best Practices in Predictive Maintenance for Connected Industrial Equipment

PUBLICATIONS/MARK BENSON

Published in Industrial Equipment News:

ABSTRACT: Preventative maintenance programs are expensive, but downtime caused by equipment failures are even more costly. In this high-stakes endeavor, customers of industrial equipment manufacturers are looking for more visibility into machine health and especially, predicted machine health. This phenomenon is creating an opportunity for industrial equipment manufacturers to create differentiated and smart connected machines that provide granular machine health data that can be used to reduce operational expenses, increase product and process quality, and improve overall corporate competitive position.

27 SEPTEMBER 2016

DARK READING

5 Best Practices For Winning the IoT Security Arms Race

PUBLICATIONS/MARK BENSON

Published in Dark Reading:

ABSTRACT: The battle between hackers of IoT products and the businesses that produce them is an arms race that is escalating in erratic fashion. New advancements in technology have enabled new types of Internet-connected products, thereby expanding the overall threat surface and opening up new opportunities for would-be attackers to wreak havoc. As enterprises struggle to respond, their behaviors can sadly be classified as either naive or fearful, neither of which produce effective results. This article explains the IoT security arms race between corporations and attackers and makes key recommendations on how to “win” the race via thoughtful approaches that balance usability and security in a way that keeps the cost to attack higher than the reward of achieving it. Examples and references to several industries will be provided including technology, manufacturing and healthcare.

Published in IoT Innovator:

ABSTRACT: Although it has been known under different names over many years, the Internet of Things (IoT) is suddenly the thing. The ability to connect, remotely manage, and monitor networked devices via the Internet is becoming pervasive. And the incredible rate at which IoT is growing has simultaneously created one of the biggest threats and opportunities for growth in recent memory. However, building an IoT solution is complicated. Sensors, short-range RF networks, gateways, security concerns, web services, information technology (IT) maintenance and monitoring, web and mobile application development, and enterprise integration are all parts of the system that must be solved. Enterprises seeking to enter the IoT space often have expertise in building durable goods, but not networking, sensor networks, or IT. Additionally, these enterprises are often very diverse, with numerous divisions, product families, and business models that only further complicate the already-complicated world of IoT. This piece outlines a nine-step sequence to enable diverse enterprises to create a clear IoT strategy that cuts through the noise and complexity, and establishes a common framework that can be leveraged by connected product families across an organization.

11 JUNE 2016

EMBEDDED COMPUTING DESIGN

Don’t Design from Scratch When You Can Do an In-field Retrofit

PUBLICATIONS/MARK BENSON

Published in Embedded Computing Design:

ABSTRACT: Analysts are predicting big outcomes for the macroeconomic Internet of Things (IoT) movement. The reality is that many organizations are facing internal dissonance in areas like: what the IoT is, what the strategy should be, and what things need to happen to execute on that strategy. How organizations respond to these challenges will define their competitive success for the next decade. This article presents the concept of IoT retrofits: a common-sense strategy to integrate in-field machine data into the enterprise in a way that reduces near-term risk, produces early success, and enables valuable insights that can be used to inform a long-term strategy.

Published in IoT Now:

ABSTRACT: With the pervasive growth of Internet-connected products, manufacturers are now being confronted with an exciting and terrifying set of truths: the opportunity to monetize the value of data has never been greater and the threat of new market entrants has never been higher. In order for manufacturers to transcend external competitive dynamics, they must first transcend internal organizational hurdles by transforming old ways of doing business. This article examines key steps to business transformation including the development of a cohesive IoT strategy, a clear view of customer needs, a viable business model, a reliable technology architecture, and agile organizational alignment.

06 APRIL 2016

ELECTRONIC DESIGN

Eleven Myths About Data Analytics for IoT Device Fleets

PUBLICATIONS/MARK BENSON

Published in Electronic Design:

ABSTRACT: IoT device fleets are becoming more pervasive. As devices are becoming connected to the Internet, new possibilities for how to use the data are opening up. For any IoT solution, maturity occurs in three stages: (1) connected, (2) managed, and (3) optimized. Data analytics maturity mirrors these three steps: (1) when devices are connected we can get some descriptive data about them; (2) when devices are managed, we can generate predictive analytics on them to figure out what might happen in the future such as with a motor failure; and (3) we can optimize devices and user interactions by using prescriptive analytics to provide closed loop feedback. This article lays out the foundations of data analytics and data science for IoT device deployments, and recommendations for success.

05 APRIL 2016

SECURITY LEDGER

What Makes IoT Security So Hard?

PUBLICATIONS/MARK BENSON

Published in the Security Ledger:

ABSTRACT: As devices all around us become connected to the Internet, manufacturers of durable goods are finding themselves with the uncomfortable responsibility of solving security and personal privacy problems. This article points key reasons why IoT security is hard, including pervasive physical access, resource-constrained systems, complex deployment topologies, and inadequate organizational capabilities. Manufacturers willing to embrace security as a cultural norm for their organization can position them to turn security risks into strategic competitive advantage.

31 JANUARY 2014

SPRINGER VERLAG

The Art of Software Thermal Management for Embedded Systems

PUBLICATIONS/MARK BENSON

An introduction to the art of controlling the thermodynamic behavior of computing systems with software.

ABSTRACT: This book introduces Software Thermal Management (STM) as a means of reducing power consumption in a computing system in order to manage heat, improve component reliability and increase system safety. Whereas most books on thermal management describe mechanisms to remove heat, this book focuses on ways to avoid generating heat in the first place.

Published by Springer, New York (2014). Available January 31st, 2014 via Springer and Amazon.

Distributors include: Springer, Amazon (UK), cCampus, Knetbooks, Rakuten, The Reading Room, Bigger Books, Bokus, Todos Tus Libros (All Your Books), Abe, Desch-Drexler, All Bookstores, and Foyles.

02 AUGUST 2012

ELECTRONIC ENGINEERING JOURNAL

Software Thermal Management with TI OMAP Processors

PUBLICATIONS/MARK BENSON

Published in the Electronic Engineering Journal (EE Journal), by Mark Benson.

ABSTRACT: TI OMAP applications processors are powerful and flexible; this makes them well suited for managing difficult power and thermal constraints.

However, the complexity of OMAP parts is high and the ways in which to use them are varied and intricate.

This article addresses the problem of managing thermal performance in a battery-powered product design with TI OMAP processors, and also includes a special case study on the OMAP4430-based Amazon Kindle Fire.

20 JULY 2012

REAL TIME COMPUTING MAGAZINE

Developing Embedded Hybrid Code Using OpenCL

PUBLICATIONS/MARK BENSON

Published in Real Time Computing (RTC) Magazine, by Mark Benson.

ABSTRACT: OpenCL is a programming framework for managing heterogeneous computing resources such as CPUs and GPUs.

OpenCL can be used to accelerate computationally-intensive algorithms in a robust and scalable way.

However, complicated problems often require complicated solutions, and OpenCL is a complicated (and powerful) solution.

This article delineates the complexity of OpenCL in two ways: (1) by describing the architecture of OpenCL, and it's primary organizing principals (static model, dynamic model, memory model, and compilation model); and (2) by describing how to use OpenCL in real-world applications (creating, building, compiling, linking, executing, and debugging OpenCL programs).

The article ends with a summary of next steps for OpenCL, and recommendations for further reading.

Published in Medical Design Technology (MDT) Magazine, by Mark Benson.

ABSTRACT: As the state of the art in diagnostic devices evolves within the context of our flattening world economy, manufacturers are facing key defining challenges that affect not only business performance, but also users and patients: uncertain regulatory landscapes, increasingly-demanding user expectations, and tightening cost pressures.

By analyzing and implementing design patterns from adjacent industries, we can influence diagnostic device design by opening the eyes of the design process to create more nimble, innovative, and disruptive diagnostic products within an increasingly competitive climate.

08 FEBRUARY 2012

MEDICAL DEVICE AND DIAGNOSTIC INDUSTRY GUIDE TO OUTSOURCING

Intelligent Data Management for Wireless Medical Devices

PUBLICATIONS/MARK BENSON

Published in the Medical Device and Diagnostic Industry (MDDI) Guide to Outsourcing, by Mark Benson and Ben Toner.

ABSTRACT: Organizations in a variety of industries are adopting mobile wireless technologies at an explosive rate.

This rapid deployment is dramatically increasing the demand on mobile networks. Wireless carriers claim that supporting the explosion in data services is affecting profitability.

The likely outcome will be new data plans to better monetize data services, which could include charging by capacity, speed, time of day, or content type.

This change creates uncertainty and potentially high costs in the business models for wireless data applications.

31 AUGUST 2011

EMBEDDED SYSTEMS DESIGN

Domain-Driven Device Cloud Design with Monte Carlo Methods

PUBLICATIONS/MARK BENSON

Published in Embedded Systems Design (ESD), by Mark Benson.

ABSTRACT: Cloud computing is an emerging trend. Consequently, more and more embedded devices are becoming connected to "The Cloud." Features that were previously included on the device are now being moved to The Cloud and provided as a service.

This trend not only requires a new way of thinking about system design, but also enables a new level of algorithmic analysis that is moving us closer to unlocking the true promise of device clouds: data visualization. (Retweeted by the Los Alamos National Laboratory.)

10 AUGUST 2011

EMBEDDED COMPUTING DESIGN

Wireless in Telehealth: Critical Considerations for Technology Adoption

PUBLICATIONS/MARK BENSON

Published in Embedded Computing Design (ECD), by Mark Benson.

ABSTRACT: As telehealth home care continues to evolve, the wireless and medical device industries face numerous challenges.

This article explores technology, patient, and standards considerations, in addition to the necessary improvements to wireless technology – all factors critical to the ultimate success of in-home health care management.

Published in Medical Design Technology (MDT) Magazine, by Mark Benson.

ABSTRACT: Medium to large medical device companies often strive to become vertically integrated: they might own their own silicon fab, design their own hardware, engineer proprietary protocols, build their own testing and deployment equipment from scratch, and design their own custom manufacturing processes.

Although there are good reasons for companies in regulated markets to become more vertically integrated (control over diverse processes, control of quality, and control of the supply chain), it can often cause a technology drift effect over time between the company's core competencies and industry trends.

This article discusses how outsourcing can be used strategically in key circumstances to gain valuable access to otherwise unavailable and diverse solutions from non-medical industries for medical device manufacturers thereby minimizing the technology drift effect.

PRESENTATIONS

08 JANUARY 2025

CONSUMER ELECTRONICS SHOW

Matter: Industry Collaboration for a Sustainable Smart Home

PRESENTATIONS/MARK BENSON

Honored to be part of a panel at CES moderated by Jennifer Pattison Tuohy from The Verge about the current state of smart home device interoperability and insights from the last two years of Matter adoption in the smart home industry. Full video.

  • Ben McInnis, Director of Smart Home at Amazon
  • Matt Van Der Staay, Engineering Lead of Home at Google
  • Darcy Clarkson, CEO of BSH Home Appliances Corporation - North America
  • Michelle Mindala-Freeman, COO of the Connectivity Standards Alliance
  • Mark Benson, Head of SmartThings at Samsung Electronics

ABSTRACT: Experts discuss Matter & smart home adoption, sharing insights from two years of experience & highlighting opportunities for service providers to shape a connected future.

18 APRIL 2024

SAMSUNG EXPERIENCE

Fireside Chat with Mark Benson

PRESENTATIONS/MARK BENSON

Honored to take part in the Samsung eXperience 2024 event at the Venetian in Las Vegas. During the event, I was interviewed on stage as part of a thought leadership and innovation segment on the state of the smart home in the US, recent product announcements, and what people can look forward to in the future.

ABSTRACT: This fireside chat with Mark Benson focuses on innovation as it relates to the smart home in the US including user trends, device category trends, use case trends, economic trends, and demographic shifts. In addition, Mark will share the latest SmartThings product announcements and what may be coming in the future.

24 JANUARY 2024

WILLMAR ROTARY CLUB

Minnesota Roots: A Leadership Career in Smart Home Tech

PRESENTATIONS/MARK BENSON

Honored to be invited to speak to the Willmar Rotary Club on my life, career highlights, and leadership roots in Willmar, Minnesota where I grew up in a family and surrounded by people that were hard-working, honest, kind, driven, and full of character and integrity.

ABSTRACT: In this presentation, Mark Benson shares about the global impact that Samsung and SmartThings are making in the lives of millions through smart home technology and experiences. Also, Mark shares his personal story of growth into leadership and the roots that he formed in west centeral Minnesota centered on core values of trust, honesty, integrity, kindness, and hard work. Mark shares how these roots have formed his leadership style and approach, and are in turn having a significant impact on the company he leads and the hundreds of millions of US homes that he impacts every year.

11 JANUARY 2024

CONSUMER TECHNOLOGY ASSOCIATION

US Cyber Trust Mark Panel

PRESENTATIONS/MARK BENSON

Honored to speak on a US Cyber Trust Mark panel called, "A Secured IoT World?: Programs, Rules, Brands, Retailers and Consumers" along with Michael Dolan (Senior Director, Head of Enterprise Privacy and Data Protection, Best Buy), Kat Megas (Cybersecurity for IoT Program Head, NIST), Scott Register (Vice President, Security Solutions, Keysight Technologies), and moderated by Mike Bergman (Vice president, Technology and Standards, Consumer Technology Association).

ABSTRACT: The Internet of Things (IoT) enhances how we live, work and play. Increased adoption of connected devices prompts questions about how to effectively address security of these devices, protect the networks they run on and safeguard the data they collect. 

A public-private sector effort led by the White House, with input from CTA, the National Institute of Standards and Technology (NIST) and other government and private sector stakeholders is developing a voluntary cybersecurity label program for consumer connected devices (consumer IoT). The U.S. Cyber Trust Mark program will give consumers more information about the cybersecurity of the connected products they buy and ensure that those products meet certain standards.

This panel discusses the implications of the US Cyber Trust Mark, the EU CRA, and other related programs.

Full video replay

09 JANUARY 2024

PARKS ASSOCIATES CONNECTIONS

Smart home trends: growth factors, challenges, and opportunities

PRESENTATIONS/MARK BENSON

Honored to be a featured speaker at the 2024 Parks Associates CONNECTIONS Summit at CES. The CONNECTIONS Summit is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2024, the executive event focuses on new trends, emerging technology and standards, new business models, and partnerships impacting the connected home.

ABSTRACT: This fireside chat covered four distinct aspects of the smart home industry, including the unique position and focus that SmartThings has on services as well as perspectives on user growth and challenges, device trends and partnerships, and how services and cross-brand experiences bring it all together.

08 JANUARY 2024

ASSOCIATION FOR SMARTER HOMES AND BUILDINGS

Harmony in Diversity: Partnering for the Next Generation of Smart Living

PRESENTATIONS/MARK BENSON

Honored to give an invited talk as a special guest to the board of the Association for Smarter Homes & Buildings on the future of the smart home and it's application to commercial, multi-family, and hospitality sectors.

ABSTRACT: This talk emphasizes the significance of partnerships and interoperability in shaping the future of smart living across various domains, such as single-family homes, multi-family residences, vacation rentals, and hospitality. It also delves into key use cases and opportunities in the smart home sector.

25 MAY 2023

PARKS ASSOCIATES CONNECTIONS

Overcoming the top 3 barriers to mass adoption of smart home technology

PRESENTATIONS/MARK BENSON

Honored to be a keynote speaker at the 2023 Parks Associates CONNECTIONS Summit at in Dallas .

The CONNECTIONS Summit is an annual research and industry event hosted by international research firm Parks Associates. In 2023, the executive event focuses on new trends, emerging technology and standards, new business models, and partnerships impacting the connected home.

ABSTRACT: Smart home adoption is at a massive inflection point, with a strong potential for exponential growth. This is accelerating as the smart home goes mainstream, driven by transformative technologies like Matter and innovative connected experiences, creating new opportunities and challenges to address.

While the average household has smart devices, the average user continues to encounter roadblocks to fully realizing the potential of a smart home. Overcoming these barriers through the experience that consumers care about are the key to unlocking mass adoption.

In this session, Mark Benson, Head of SmartThings, will talk through the unique needs of the mass consumer market for Smart Home, and how Samsung and SmartThings are using services and experiences to take advantage of the present opportunities we see to provide our users with convenience, security, sustainability, and fun!

Honored to be giving a guest lecture today at the MIT Media Lab titled "Infinite Diversity in Infinite Combinations: The Birth of the True Smart Home" including smart home trends/standards/experiences, the story of Matter, and lessons learned for applying to spatial computing, metaverse applications, and extended reality domains.

ABSTRACT: This lecture covers smart home innovation in three parts:

  1. The latest trends in the smart home industry and how the pandemic has changed people's relationships with their homes.

  2. The story of how Matter came to be and how it is now poised to make significant progress towards a more seamless and integrated device onboarding experience for users.

  3. How Matter is opening the doors of innovation to a bright future of smart connected devices and meaningful experiences that will impact people's homes and lives over the next decade.

Finally, this lecture concludes with lessons learned from smart home industry standardization efforts that are applicable to many diverse innovation and problem solving domains including mixed reality, spatial computing, and metaverse domains.

Full video replay: Infinite Diversity in Infinite Combinations: The Birth of the True Smart Home

05 JANUARY 2023

CONSUMER ELECTRONICS SHOW

Bringing Calm to Our Connected World

PRESENTATIONS/MARK BENSON

Honored to speak on behalf of Samsung at the Consumer Electronics Show in Las Vegas on Bringing Calm to Our Connected World and Samsung's philosophy of prioritizing more seamless connected experiences that are driving innovation behind the latest products.

ABSTRACT: This ethos of consumer-first innovation is the center of what we do at SmartThings. With the SmartThings platform, we don’t want users to feel like they need to change their behaviors to enjoy smart home experiences that make them feel safe, make life a little easier and also add a little fun.

Our goal is for SmartThings to be so in tune with user behaviors that it is capable of independently running your home, your connections with family or whatever else you need. This is why we get so excited when we introduce things like SmartThings Station, or we uplevel our collaboration with the Matter standard, as together, they are a roadmap of our mission to make SmartThings the core enabler of our vision for a better-connected world that is truly centered around the user.

25 OCTOBER 2022

WALL STREET JOURNAL TECHLIVE

The Future of the Smart Home

PRESENTATIONS/MARK BENSON

Honored to deliver a presentation at an invite-only Wall Street Journal Techlive event for an audience of hollywood stars and high tech executives on the future of the smart some in Laguna Beach, CA.

ABSTRACT: The smart home industry is in the midst of an inflection point. The pandemic has made people reimagine their homes beyond just a static space to live. This effect has given rise to the need for better interoperability and ease of use for smart home devices, and experiences that they enable. In addition to the consumer trends, the industry is also coming together around a smart home connectivity standard called Matter, which aims to simplify the setup, onboarding, and use of smart home devices in a way that is easier to understand and use. In order for the industry to come together in this way, it requires companies to come together on this common standard, while still leaving lots of room for innovation and differentiation when it comes to advanced product features and services such as pet care, elder care, and energy.

12 OCTOBER 2022

SAMSUNG DEVELOPER CONFERENCE

Samsung Developer Conference Keynote

PRESENTATIONS/MARK BENSON

Honored to deliver part of the keynote presentation for the Samsung Developer Conference about the SmartThings vision for enabling smarter lifestyles, supporting industry standards like Matter and HCA, and enabling partnerships that deliver rich and immersive experiences that matter to users.

Abstract: Samsung shares more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

More links:

28 SEPTEMBER 2022

COMPUTER HISTORY MUSEUM KEYNOTE

Empathy at the Edge: Innovating for the Next Generation of Smart Home Living

PRESENTATIONS/MARK BENSON

Honored to deliver a keynote presentation for the Edge Impulse Imagine event at the Museum of Computer History Museum in Mountain View, CA on how the pandemic has changed people's relationships with their homes, emerging expectations of smart home experiences, and the critical importance of empathy-centered design thinking.

Abstract: The pandemic has forever changed the world and how we think about our lives, our work, and our relationships with people and our surroundings. Our homes have been reimagined, perhaps as they were originally intended, as places of rest, relaxation, and safety – and more recently, as places of work and exercise. As a result, people want their homes to be better. To work for them and be customized to their needs.

But in order to meet these evolving user needs, smart home brands and ecosystems must innovate in new ways, collaborate together, and be obsessed with delivering valuable experiences for users.

This presentation explains how the pandemic has permanently altered the complexion and trajectory of the smart home industry, the central role that radical empathy plays when innovating new product concepts at the edge, and how to overcome internal and external barriers to change in order to make a lasting difference in the lives of users.

Full presentation here: Empathy at the Edge: Innovating for the Next Generation of Smart Home Living

Honored to deliver a keynote presentation for the Commscope Ruckus Big Dogs partner conference in Austin, TX on building for the future smart connected living, particularly within multi-dwelling units such as apartments, condominiums, and hotels.

ABSTRACT: As alarm systems, thermostats, air conditioners and other home devices become increasingly connected, the next generation of residents are seeking to drive value and convenience by creating a tailored, technology-enabled environmental experience in their homes. As a result, developers and property managers are investing in the value of creating connected living experiences. This presentation has three parts, (A) how resident behavior and expectations for smart homes is changing, (B) how Commscope Ruckus and Samsung SmartThings are working together to provide innovative solutions for the industry, and (C) how partners can engage with Ruckus and SmartThings to build solutions for next generation convenience, safety, security, peace of mind, and improved energy efficiency for residents.

Press release: Samsung SmartThings Teams with CommScope RUCKUS to Bring Next Generation Networking to Property Developers and Tenants

04 JANUARY 2022

CONSUMER ELECTRONICS SHOW KEYNOTE

Together for Tomorrow

PRESENTATIONS/MARK BENSON

Honored to deliver part of the keynote presentation at CES 2022 this year on behalf of Samsung. Lots of exciting product, partnership, and industry announcements with a focus on sustainability and coming together for a better tomorrow.

Headlined by Vice Chairman, CEO, and head of Samsung Electronics’ DX (Device eXperience) Division, JH Han, it was a pleasure to present alongside Gary Shapiro, Georgina Tordoff, Andrew Georgiou, Anna Groffsky, and Katherine Shin.

📢: Pearson Cummings, Monica Couvillion, Greg St. Claire, Samantha Fein, Christine Lehrer, Veronica Ford, Suhyun Kim, Faith Kim, Brenda Bomyoung Jung, and Yoon Ho Choi.

ABSTRACT: On January 4, Samsung Electronics will kick off the 2022 edition of the Consumer Electronics Show (CES) with a pre-show keynote address held a day before the world’s most influential technology event is set to begin. The keynote will take place at 6:30 p.m. local time (9:30 p.m. EST) at the Venetian’s Palazzo Ballroom in Las Vegas.

Held under the theme of ‘Together for tomorrow’, the keynote lays out a vision that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrates how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customisable and connected technologies.

Keynote video: Together for Tomorrow: Full Replay

Presented as part of the Predictions Panel at CIO Synergy in Minneapolis, an invitation-only event for CIOs, CTOs, and CISOs, to share ideas, current trends, and future insights.

ABSTRACT: This presentation outlines three predictions for the coming year.

First, conversational AI and the quest for better context will drive the accelerated integration of ecosystems. Increasingly, business success hinges on a company’s ability to create seamless, enjoyable experiences across disparate touchpoints. As these digital experiences become a major differentiator, savvy IT leaders are redefining their roles within the enterprise to focus on driving business value. Rather than protecting risks and reacting to emergencies, successful IT leaders will proactively enable the business to deliver value to customers across myriad digital touchpoints.

Second, the demand for lower latency and better cost performance of IoT cloud platforms will pace edge/fog computing trends. In the IoT platform space, companies at the top compete on market share, features, performance, and brand differentiation. However, the long tail of IoT competes primarily on price. What’s true for every company in this space is that efficiency (lower latencies, lower cost) are necessary to compete in a meaningful way. Because of this, there is a move towards edge/fog computing. IT leaders in organizations that are adopting IoT are uniquely positioned to drive change in adoption of cloud technologies for emerging business objectives like IoT, and start expanding knowledge and influence into edge devices.

Finally, the drive for better analytics and intelligence about customers combined with growing privacy concerns and regulations will create further competitive separation for companies that leverage data to not only to streamline their business, but to create more engaging user experiences. IT leaders are in a unique position to lead the business through the necessary changes to get there.

12 SEPTEMBER 2018

HARVARD CLUB OF NYC

IoT Cybersecurity and Innovation for Regulated Industries

PRESENTATIONS/MARK BENSON

Presented along with Bruce Schneier at the Harvard Club of New York City as part of an invitation-only event put on by Tehama and Pythian on on how CISOs, CIOs, CTOs, VPs of IT, and VPs of Engineering can de-risk their global workforce with secure access, auditing, and compliance in the face of changing regulations, increased competitive pressures, and emerging opportunities/threats like the Internet of Things.

ABSTRACT: Many organizations believe that digital transformation is key to their success over the coming decade. However, far fewer actually know what that means or how to achieve it. In the face of this uncertainty, organizational leaders tend to adopt risk-averse behavior. For information security leaders, this means saying "no" or going slow. However, for business line leaders, this means building fast and cheap products that prove market viability but often end up being essentially insecure. These two organizational forces are at odds and have divergent incentives for success. In order for companies to be successful and harmonize their efforts, they need to have clarity of vision combined with agile and flexible tools that enable them to bring in the right skills at the right time in order to securely manage their emerging IoT initiatives.

Keynote presentation at Smart IoT London, by Mark Benson:

ABSTRACT: As the Internet of Things moves from early hype to production deployments, organizations that have historically made physical things now face significant challenges. Not only do they need to connect their products to the Internet, but also support them. Because of this, I’ve seen many IoT innovation efforts take longer than expected or flounder without clear direction. Companies learn – sometimes the hard way – that it’s one thing to talk idyllically about turning a product-centered business into a service-centered utopia, but quite another to actually make it a reality. This talk will focus on the five symptoms of IoT programs that are destined for trouble and will also provide solutions for getting back on track.

17 NOVEMBER 2017

AGILE DAY TWIN CITIES

The Smart Business of Smart Things

PRESENTATIONS/MARK BENSON

Presented at Agile Day Twin Cities on the intersection of business, technology, and people as applied to Internet of Things initiatives.

ABSTRACT: The internet of things is disrupting nearly every industry. And as the last decade showed us, it takes a lot more than connectivity to win with IoT. This presentation takes a critical look at a product-first approach vs. a value-first approach for developing winning IoT solutions, and its corresponding implications for rolling out a successful corporate-wide digital transformation initiative.

Delivered a keynote presentation at Sensors Expo in San Jose on how organizations can leverage IoT technology to bring people together to drive a sustainable competitive advantage using a technique I call the Inverted Conway Maneuver:

ABSTRACT: Smart connected products will redefine entire markets and the very nature of competition over the coming decade. Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects are hard and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this presentation covers five key behaviors that successful organizations exhibit along their digital transformation journey as they employ IoT technology solutions to drive behavioral change.

Presented at IoT Slam in North Carolina on how organizations can build a long-term sustainable IoT competency, and in the process avoid catastrophic failures.

ABSTRACT: Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects is hard, and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this talk presents five key strategies successful organizations use to build a long-term IoT competency and prevent disaster along the way.

A video of the presentation can be found on IoT Practitioner.

Presented along with Andy Bochman and Ken Hoyme at the University of Minnesota Technological Leadership Institute on how organizations can build a sustainable cyber-physical competency, and the critical role that cross-functional leaders play in driving change.

ABSTRACT: The Internet of Things represents a new set of security threats to organizations looking to build a connected product portfolio. These organizations cannot afford the damage that will inevitably result from insecure technologies and practices — the consequences of failure are too high, not only for the performance of the business, but for the protection of personal privacy, safety, and security for its customers. This presentation examines the role of technology leaders in building a sustainable cyber-physical security competency at their organization that balances business concerns, technology constraints, and user needs in a cross-functional way.

03 MAY 2017

UNIVERSITY OF WISCONSIN-MADISON

IoT for Organizations: Avoiding Common Pitfalls

PRESENTATIONS/MARK BENSON

Presented at the IoT Systems Research Center at the University of Wisconsin-Madison on how organizational cognition, behavior, and change are central levers for building a lasting IoT competency:

ABSTRACT: Smart connected products will redefine entire markets and the very nature of competition over the coming decade. Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects are hard and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this presentation covers five key behaviors (and corresponding pitfalls) that successful organizations exhibit along their IoT journey.

Presented at the International Air-Conditioning, Heating, Refrigerating Exposition (AHR Expo) in Las Vegas:

ABSTRACT: With fast approaching energy regulations and increased competitive pressures, reducing energy consumption has never been more important for building managers. This talk introduces a series of smart Internet of Things (IoT) retrofit technologies that can be used to meet regulatory requirements, reduce operational expenses, and increase competitive position.

Presented at Sensors Midwest Industrial IoT University:

ABSTRACT: Although a staggering amount of information is beginning to be gathered every day from IoT connected products, the companies that have access to it are not necessarily using that data effectively. As Tim Hartford of the Financial Times notes, “Big data has arrived, but big insights have not.” Useful data analysis requires much more than the simple collection and summary of data. Companies must have a long-term IoT analytics strategy in place to provide significant, actionable insights that will fuel their business transformation into a connected product company. This presentation covers IoT analytics industry trends and advocates for a phased maturity model approach for creating a smart IoT strategy that starts with basic data collection and stream analytics, moves through descriptive/diagnostic analytics, and culminates in predictive/prescriptive analytics. This presentation ends with practical tips and architectural tradeoffs for creating a future-proof IoT roadmap based on connected devices and data.

Presented at Sensors Midwest in Chicago, IL:

ABSTRACT: IoT device fleets are becoming more pervasive. As devices are becoming connected to the Internet, new possibilities for how to use the data for aftermarket services are opening up. For any IoT solution, there are steps of maturity that occur in sequence: (1) connected, (2) managed, and (3) optimized. Data analytics maturity mirrors these three steps: (1) when devices are connected we can get some descriptive data about them; (2) when devices are managed, we can generate predictive analytics on them to figure out what might happen in the future such as with a motor failure; and (3) we can optimize devices and user interactions by using prescriptive analytics to provide closed loop feedback. This session will lay out the foundations of data analytics and how remote sensing technology can enable a new class of after service-delivery business models.

20 SEPTEMBER 2016

MINNESOTA WATER TECHNOLOGY SUMMIT

Future on Water: IoT Infiltration into Water Management Solutions

PRESENTATIONS/MARK BENSON

Presented at the 2016 Minnesota Water Technology Summit at US Bank Stadium:

ABSTRACT: As populations rise and urbanization trends continue, water utilities are finding it increasingly difficult to meet the growing demand for water resources. Challenged by aging infrastructure, an aging workforce, and limited budgets, utilities must find ways to run more efficient operations. With modern inline sensing equipment, simple communications hardware, and a flexible software platform approach, utilities can use real-time sensor data to better manage the quality of their water networks and the efficiency of their plant operations. This presentation explains numerous benefits from using inline monitoring technologies to improve the efficiency of plant operations and concludes with an argument that the health of the water management industry depends on a thriving ecosystem of policy makers, environmental agencies, manufacturers, municipalities, plant operators, and users.

13 SEPTEMBER 2016

FROST & SULLIVAN GROWTH, INNOVATION, AND LEADERSHIP

Monetizing in New Technology Spaces

PRESENTATIONS/MARK BENSON

Presentation and facilitated think-tank session at Frost & Sullivan Growth, Innovation, and Leadership, Silicon Valley 2016:

ABSTRACT: The Internet of Things trend is forcing organizations out of their comfort zones to rapidly innovate new technology and business offerings in order to remain competitive on the global stage. However, to succeed at monetizing in new technology spaces, organizations must overcome internal barriers to change such as technology debt, rigid business models, outdated user experiences, incumbent processes, skill gaps, and in many cases (sadly), a lack of strategic vision. This session uses interactive group discussion, frameworks, lessons learned, best practices, metrics, and business model case studies to help participants address these challenges at their organization.

09 SEPTEMBER 2016

PEGGY SMEDLEY INSTITUTE

The Rise of Platforms in the IoT

PRESENTATIONS/MARK BENSON

Presented at the Peggy Smedley Institute 2016 in Del Mar, CA:

ABSTRACT: As manufacturers begin creating smart, connected products, a flurry of IoT platform technologies have emerged. However, it is still in the early days of IoT platform maturity and many platforms suffer from a lack of features, security guarantees, scalability concerns, and inflexible interfaces. This presentation by Mark Benson, Exosite, explains the concept of an IoT platform, what problems it solves, and how to make buying decisions when looking for an IoT platform for your connected business.

Presented at IoT Evolution 2016, Las Vegas:

ABSTRACT: Most organizations leverage multiple software packages, each with their own data and dashboard systems. These systems are in addition to corporate dash-boarding frameworks that are used to drive business decisions. The Internet of Things represents an opportunity to aggregate data from multiple data sources into a format that enhances the efficiency of the business decision making process. This presentation examines the way in which the IoT creates both challenges and opportunities for business process optimization, organizational alignment, and technology innovation. The presiding conclusion in this presentation is that corporate dashboards are only useful when they are actionable, and if an IoT solution doesn’t have a clear path to create actionable results, a more basic approach should first be taken which seeks to understand customer and business needs prior to making a larger IoT investment.

Presented at Sensors Expo 2016 in San Jose:

ABSTRACT: A recent report by Forrester says more than 4 in 5 manufacturers say IoT will be the most strategic and important technology initiative this decade. With the emergence of smart connected products, it is becoming even more important to integrate the data from those products with enterprise IT. Because the IoT is an emerging digital ecosystem, it requires a integrative platform approach that meets near term needs yet is flexible enough to meet the long-term demands of the future. This presentation examines leading trends in modern IoT platform design and recommendations for building a lasting connected product foundation

Presented at Sensors Expo 2016 in San Jose:

ABSTRACT: IoT device fleets are becoming more pervasive. As devices are becoming connected to the Internet, new possibilities for how to use the data are opening up. For any IoT solution, there are steps of maturity that occur in sequence: (1) connected, (2) managed, and (3) optimized. Data analytics maturity mirrors these three steps: (1) when devices are connected we can get some descriptive data about them; (2) when devices are managed, we can generate predictive analytics on them to figure out what might happen in the future such as with a motor failure; and (3) we can optimize devices and user interactions by using prescriptive analytics to provide closed loop feedback. This article lays out the foundations of data analytics and data science for IoT device deployments as well as recommendations for making an IoT roadmap future-proof.

11 MAY 2016

MINNETONKA VANTAGE ADVANCED PROFESSIONAL STUDIES

Business Analytics and the Internet of Things

PRESENTATIONS/MARK BENSON

Presented at Vantage Advanced Professional Studies, Minnetonka:

ABSTRACT: The Internet of Things represents a new twist on the profession of business analytics. With the advent of smart and connected devices, new types of data are becoming available that enable business analysts to gain deep insight into not only how a business operates internally, but how its machines operate in the world, how they are distributed and sold, and how they are used by people. This presentation has three parts: (1) introduction to the Internet of Things for business analysts, (2) three case studies that show how business analysis is used in action on Internet of Things projects, and (3) perspectives on the future of business analytics as we live in an increasingly connected world.

12 APRIL 2016

IOT FUSE

IoT: It Takes an Ecosystem

PRESENTATIONS/MARK BENSON

Presented at IoT Fuse 2016 in Minneapolis:

ABSTRACT: Manufacturers looking to create profitable Internet-connected products are faced with numerous challenges: new technologies, new business models, a volatile competitive landscape, and an emerging set of customer needs and wants. In order to bring a connected product to market, these manufacturers must learn to embrace an expanding and ever-changing multitude of technologies and services that must be made to work in harmony. Doing this well depends on how effective an organization is at embracing change and transforming operations to support the new direction. This keynote panel presents key considerations and recommendations for manufacturers to consider in order to build a profitable and growing business based on digital customer experiences.

Presented at IoT Evolution 2016 in Las Vegas:

ABSTRACT: There is an epic battle going on right now between disruptive innovation and an immovable object. The disruptive innovation is emerging connectivity technology and service-based business models that are changing the way that consumers interact with their devices, their environments, and their data. The immovable object is the inability of large organizations to successfully make the changes necessary to become a progressive data-driven company that listens to its users. Here, a contrasting set of successful and non-successful case studies are shown along with recommendations as to how companies can make the difficult changes ahead in order to compete and compete well in our emerging digital economy.

Presented at IoT Evolution 2016 in Las Vegas:

ABSTRACT: The stickiness of a connected product brand is a combination of user experience UX relevance and the degree to which the product garners trust. As such, the product design process should carefully consider the UX to ensure that product features and usage modes are relevant, easy to understand, and enjoyable to use. By looking at a case study of an award-winning smart device enabled garage door controller by Genie called the Aladdin Connect as an illustration, we’ll examine how connected products are (A) becoming the new normal for consumers, (B) closing the intimacy gap between OEMs and consumers, and (C) enabling competitive interoperability in a way that is changing the competitive landscape and influencing consumer buying decisions.

01 MAY 2015

INTERNET OF THINGS DEVELOPERS CONFERENCE

Understanding and Mitigating IoT Security Hazards

PRESENTATIONS/MARK BENSON

Presented at Internet of Things Developers Conference 2015 in San Jose.

ABSTRACT: Connected products and services are becoming the new normal in our lives. Companies around the world are building bridges to their customers, reducing operational expenses, and improving the strength and resilience of their brand. However, with great opportunity comes great risk. Security is the foundation upon which all IoT products are built, and if that foundation is unsettled or is breached, user experience may suffer, data may be lost, partnerships may be rocked, and brand trust may plummet. This presentation addresses available best practices, processes, and tools that will enable us to understand and mitigate security hazards that are unique to connected product deployments.

Exosite accouncement.

02 APRIL 2015

INTERNET OF THINGS STREAM CONFERENCE

Internet of Things Security Patterns

PRESENTATIONS/MARK BENSON

Presented at Internet of Things Stream Conference 2015 in San Francisco.

ABSTRACT: The growth of IoT is occurring at an incredible rate, justly raising alarms about security and privacy issues as we become increasingly reliant on these intelligent, interconnected devices in our lives and businesses. How are we to protect billions of devices from attacks and intrusions that could compromise our personal privacy, public safety, or business viability? Building an IoT solution involves securing sensors, devices, networks, cloud platforms, web applications, and mobile applications for diverse industries. This presentation examines the landscape of emerging security challenges posed by connected devices and offers a catalog of security deployment patterns that have been successfully used by some of the world’s most well known OEMs to deploy connected product fleets.

01 APRIL 2015

FINANCIAL EXECUTIVES INTERNATIONAL

Disruptive Innovation Through IoT

PRESENTATIONS/MARK BENSON

Presented at Financial Executives International 2015 in Minneapolis.

ABSTRACT: As the new connected device economy emerges, financial executives in healthcare, banking, industrial, manufacturing, energy, and consumer product companies are under increasing pressure to reduce expenses and create new revenue sources to remain competitive in the marketplace. With the Internet of Things, there are two kinds of companies: those that disrupt and those that will be disrupted. This talk explores ways that financial executives can lead their companies through transformational change to disrupt their industry by reducing costs, increasing operational efficiencies, and innovating new business models that connect better with customers, reduce business risks, and make it easier to comply with regulatory requirements.

Presented at IoT Fuse 2015 in Minneapolis.

ABSTRACT: The Internet of Things is more than a market – it’s a new wave of the Internet. It is predicted that fifty billion devices will be connected to the Internet by 2020. However, in order for us to get there, certain maturity milestones must be achieved by the global Internet of Things movement that enable that growth in each of the markets that it applies to. If these milestones are not met, the IoT will not meet it’s full potential. In this talk, a five-phase model of market maturity is introduced along with parallels in other historical markets that have made it through all the phases of market maturity and achieved scale of massive proportions. This presentation concludes with a list of actionable steps that attendees can take to break down walls, develop new technologies, and innovate new product ideas that solve real-world problems in a way that ushers the global IoT movement successfully through the five phases of market maturity and into the history books.

01 MARCH 2015

MINNESOTA HIGH TECH ASSOCIATION

Internet of Things: Opportunities Abound As We Live an Increasingly Connected Life

PRESENTATIONS/MARK BENSON

Presented at the Minnesota High Tech Association Tech.2015 conference in Minneapolis.

ABSTRACT: The Internet of Things is on the verge of touching all aspects of our lives from the home to the office, factory, operating room, and battlefield. Although the future of IoT is yet to be written, its success will be found when technology is developed to solve problems instead of looking for problems. This talk focuses on the opportunities for local Minnesota durable goods companies to reinvent their product portfolios, reduce expenses, increase revenue, add product differentiation, reduce risk, make it easier to comply with regulatory requirements, and increase safety.

Presented at the 2014 M2M Evolution conference in Miami, CA, by Mark Benson.

ABSTRACT: Our world is changing. Devices all around us are becoming connected to the Internet. It is estimated that by 2020, 50-75 billion devices will be connected to the Internet – that’s ten devices for each person on earth. Many of these devices are high volume cell phones and tablets (mass production for vertical markets), but most are specialized products like appliances, toys, fitness trackers, environmental sensors, and industrial assets (mass customization for micro-vertical markets). In order for the Internet of Things to fully mature, these specialized connected products that will make up the backbone of the new connected economy, will ship in relatively low volumes (< 500,000 units) and must be easier and cheaper to make than they are today. To solve for this, a Micro-Vertical Engine approach is presented, which provides a process and set of reusable connected building blocks (hardware, firmware, networking, cloud, enterprise integrations, and user interfaces) that together can enable OEMs to rapidly deploy market-disrupting innovations that change users lives.

A video of the presentation can be found here.

24 APRIL 2013

DESIGN WEST

Cloud 101 for Embedded Designers

PRESENTATIONS/MARK BENSON

Presented at the 2013 Design West conference in San Jose, CA, by Mark Benson.

ABSTRACT: In the last decade the race has been on to find the next peripheral to enable better embedded systems designs. In 2000, it was LCD integration, USB, and CF; in 2005, it was touchscreen integration, hardware acceleration, and SD; and in 2010, it was cellular radios, WiFi, and security. The next peripheral on the horizon is The Cloud. This presentation gives embedded designers a view of what The Cloud can do for their designs and how to think about it in both technical and business dimensions. To make this relevant, a real-world example is given on how to internet-enable a CNC lathe with off-the-shelf products, treating a broad range of topics such as embedded radio modules, short-range RF protocols, network aggregators, cellular gateways, mobile (virtual) network operators, and application enablement platforms (AEPs).

14 MARCH 2013

IOT TWIN CITIES

Introduction to the M2M Ecosystem: Emerging Trends

PRESENTATIONS/MARK BENSON

Presented at the inaugural IoT Meetup in Minneapolis, MN, by Mark Benson.

ABSTRACT: The Internet of Things (IoT) movement makes grand promises to internet-enable everything from stop signs to kitchen appliances, each of which requires machine-to-machine (M2M) communication. However, the vocabulary has not been standardized, new product categories are emerging, and consensus standards are immature. This presentation offers three perspectives of what M2M means, how to think about and navigate the M2M ecosystem, and trends to watch for in the coming years.

18 JULY 2012

COMMUNICATIONS, MICROSYSTEMS, OPTOELECTRONICS, AND SENSORS

Trading Power and Performance to Achieve Optimal Thermal Design for Battery-Powered Devices

PRESENTATIONS/MARK BENSON

Presentation at Communications, Microsystems, Optoelectronics, and Sensors (CMOS) in Vancouver, BC, by Mark Benson.

ABSTRACT: In embedded systems there is a science to choosing the right processor for a given design. Usually processors are chosen based on objective factors such as peripheral support, physical packaging, memory, architecture family, and software tools available.

This type of quantitative analysis lends itself well to spreadsheets and formulas that can help choose which processor is best.

However, for small high-performance battery-powered devices that have heavy processing requirements, thermal performance quickly becomes an urgent design issue to overcome and is often viewed as an elusive and opinion-fraught black-art.

Modeling, managing, and characterizing the efficient dissipation of heat in these types of devices is complex. Fortunately, there are new processors coming to the embedded marketplace that have advanced features for managing thermal performance.

This, combined with new advances in software modeling techniques and algorithms gives us a fresh playground to innovate new ways to manage thermals in a way that was not previously possible.

01 MAY 2012

AMERICAN TELEMEDICINE ASSOCIATION

Preparing For Future Health Technology Trends by Analyzing Current Consumer Demand

PRESENTATIONS/MARK BENSON

Presentation at the American Telemedicine Association (ATA) Conference, by Mark Benson.

ABSTRACT: Slow regulatory cycles combined with the reality of fast-moving technology curves can cause new homecare telemedicine products to feel old to users that have the latest consumer technology in their pocket.

This presentation explores problems and potential solutions to combating this effect.

Problems include (A) fast-moving consumer technology keeps setting the bar for user interaction and design standards, (B) keeping current with latest technology often requires the creation of non-standard proprietary solutions, and (C) the desire to exert control over the safety and efficacy of a medical product causes medical device companies to naturally trend towards vertical integration, and trend away from horizontal market relevance.

This presentation presents possible solutions to each of these problems, but above all, argues that a careful and smart approach to interaction design is the key to wide-spread adoption and success.

Presentation at Design West (was Embedded Systems Conference (ESC), by Mark Benson.

ABSTRACT: Thanks to the laws of physics and the practical limits on rates of thermal heat dissipation, CPU clock cycles in integrated circuits are no longer increasing year-over-year at the same rate that memory densities are.

For this reason, we have seen a proliferation of multi-core CPUs for commercial desktop PCs, and are now beginning to see this trend impact embedded systems as well.

This presentation explains intersecting variables of performance, power, and complexity, and how these variables change dynamically in a multi-core embedded environment.

The primary focus of this presentation is to delineate tools and techniques for managing homogeneous and heterogeneous embedded cores through intelligent architectural decomposition, particularly when low-power design is a primary constraint.

22 MARCH 2011

REAL-TIME & EMBEDDED COMPUTING CONFERENCE

Android Adoption and its Economic Impacts to Product Software Strategy

PRESENTATIONS/MARK BENSON

Keynote presentation at the Real-Time & Embedded Computing Conference (RTECC) in Minneapolis, MN, by Mark Benson.

ABSTRACT: Due to the recent increased rate of Android adoption for mobile computing platforms, a natural question arises for embedded product developers and leaders regarding how to engage with the movement and leverage its success.

By using the economic model of Cross-Elasticity of Demand (XED), we can come up with a framework that guides our thinking about how the changing price point for one product family (i.e. the adoption of Android), affects the demand for another (i.e. a given corporate software product roadmap).

This presentation attempts to introduce such a framework by analyzing (A) independent products in the marketplace, (B) substitute products in the marketplace, and (C) complementary products in the market place, with the goal of enabling intelligent and timely business decisions within a dynamic technical climate.

INTERVIEWS

Quoted in a piece by Emily Fazio in Men's Journal Pursuits on how the partnership between SmartThings and GE Lighting unlocks capabilities to make kitchens more productive and personalized.

“Through this partnership, we’re able to further enhance the kitchen experience for SmartThings users, seamlessly illuminating homes like never before,” said Mark Benson, Head of SmartThings US. “Creating the most user-friendly connected home experience is the goal behind each of our partnerships, and we look forward to the rollout of additional SmartThings-compatible products, offering consumers even more options to enhance their living spaces.”

Quoted for a piece in Slice of Real Estate on the partnership between GE Lighting and SmartThings and how the integration of Cync® reveal® HD+ full-color undercabinet fixtures and SmatThings can enhance the functionality and aesthetic appeal of home lighting to make homes more accessible, intuitive, and tailored to individual needs.

Through this partnership, we're able to further enhance the kitchen experience for SmartThings users, seamlessly illuminating homes like never before.

Interviewed for a piece by Paul Lamkin in The Ambient on how Matter adoption is going for the smart home industry, and what things need to happen in order for it to become widely recognized and used by everyday consumers.

“Matter is great step for the industry, but it is a monumental kind of change that doesn’t happen overnight,” Benson told us.

“The idea of Matter is that products are compatible by design, and that consumers will have high confidence that they are going to work with their Matter based setup,” explained Benson.

04 JUNE 2024

REALTOR MAGAZINE

Smart home solutions for outdoors season

INTERVIEWS/MARK BENSON

Interviewed for a piece by Brandon Doyle in Realtor Magazine on how smart home technologies are enhancing outdoor living, powering security and monitoring systems, making irrigation systems more water-efficient, powering autonomous robotic lawn mowers, and enabling remote monitoring and control of smart grills.

As we look forward, Mark Benson, Head of SmartThings, predicts a future where smart home technology will bring about even more innovative solutions for outdoor living. "As smart home technology evolves, we can expect even more innovative solutions for outdoor living. From automated irrigation systems to intelligent lighting and climate control, the future of outdoor living is set to become increasingly seamless, efficient and tailored to the needs of modern homeowners."

25 AUGUST 2023

ZILLOW

What to know about smart home tech

INTERVIEWS/MARK BENSON

Interviewed for a piece by Leanne Potts for the Zillow Learning Center on what people need to know about smat home tech, what benefits there are, and how to get started.

“While ‘smart home’ is a concept that’s been around for a decade, new technology has made it more common,” says Mark Benson, head of SmartThings, Samsung’s home automation company.

“Consumers are reimagining their homes and thinking about them as places of relaxation, safety and now work,” Benson says. “People want more from their homes, and smart home technology and home automation are helping them make their homes better. That has led to a rapid adoption of smart home tech in just the last few years.”

“In my house, we have some automation through the SmartThings app that shuts the house down at night,” Benson says. “We call it ‘Good night.’ So, when we’re going to bed, we can just say, ‘Alexa, Good night,’ and the home automation turns off the lights and locks the door.”

“Installing smart lighting is as easy as putting in a smart light bulb and downloading an app to run it,” Benson says. “You can get a lot of energy savings from turning off lights when no one is in the room,” he says. “You can also set the right mood for watching a movie without going around and hitting every light switch in the room.” You can use smart lights indoors or outdoors, so you can easily control lights on the porch, in the living room or in your bedroom by touching a screen or speaking to a voice assistant.

“Smart thermostats use sensors to detect when you’re home, and they only run the HVAC when you are there,” Benson says. “They can save you a lot of money on your energy bill.”

Interviewed for a piece by Wes Davis in The Hive about the Matter standard and how SmartThings will pioneer support for this new and exciting smart home standard, including key partnerships with Google and Amazon.

Our goal is to deliver robust Matter Controller support on SmartThings/Aeotec hubs and Samsung products that support integrated SmartThings Hub software. SmartThings users will be able to build powerful automations that work seamlessly with smart home devices across Matter, Zigbee, and Z-Wave protocols.

Our initial focus for enhanced multi-admin collaboration with Google is on Android platforms. Support for other operating systems will be considered in the future. Note that once Matter devices are onboarded to the SmartThings platform, they can be monitored/controlled from the SmartThings client app running on any platform.

Interviewed for a piece by Paul Lamkin in The Ambient on how Samsung's SmartThings is set to support the Matter smart home standard with its hubs (including the Aeotec Hub V3), acting as Matter controllers. These hubs will enable easier integration of devices through Wi-Fi, Ethernet, and Thread compatibility. The article goes on to cover how Samsung aims to simplify smart home setups by making devices more interoperable and less complex – a major barrier to adoption.

“That experience is something that we definitely brought to the table, and that that includes all kinds of obvious things around just getting devices to work together in an interoperable way,” Benson explained.

“I think better than anybody, when it comes to aggregating this fragmented ecosystem of devices, it’s been a driving focus for SmartThings since the beginning.

“Just working across brands ands protocols, and being able to have a smart home that’s easy to manage, even though you have multiple brands in your home.”

Interviewed for a piece by Rebecca Bratburd in Mansion Global on the expanding adoption and usability of home automation technology in the kitchen.

The kitchen is the heart of the home—and often, the heart of smart-home technology, according to Mark Benson, the head of SmartThings, a subsidiary of Samsung.

“In my home, we have many lights, and also locks, thermostats, motion sensors, garage door openers and Samsung appliances,” Benson said. “They all work seamlessly together through SmartThings.”

Interviewed for a piece by Jennifer Pattison Tuohy in The Verge about the important role of Matter in shaping the future of the smart home industry. The article discusses the upcoming changes in the smart home landscape with the introduction of the Matter standard, which promises to make smart devices compatible across different platforms. The article also shares SmartThings' plan to adopt Matter, focusing on improving user experience as the key differentiator. SmartThings hubs, including those built into Samsung devices like TVs and refrigerators, will support Matter, enabling broader device compatibility.

A lot has changed in the industry since SmartThings launched. Architecturally, the platform has had to also evolve. We’ve been working on setting the platform up for scale and flexibility in the future.

There’s a lot of exciting things going on in the smart home space. Consumers have never been more willing to add smart devices to their homes. With the pandemic, people are rediscovering and reimagining what their home could be like and how they can make it better, which is translating to an excitement about smart home stuff.

SmartThings is really in the center of that movement where we’ve been since 2012. And I think we have a unique opportunity to bring our partners together to commit to the new industry standard, Matter. Finally, the industry has recognized [that connectivity] has been a barrier to adoption.

I do think that, in 10 years, we’re going to look back at this year as an industry inflection point — a fundamental change in the way companies work together to deliver things that actually work together, and not just in separate siloed ecosystems.

20 APRIL 2022

BETHEL UNIVERSITY

Bethel Alumnus Leading in Fast-Changing Smart Home Market

INTERVIEWS/MARK BENSON

Interviewed for a piece by Jason Schoonover in Bethel Alumni News about my role at Samsung SmartThings, the smart home industry, how the field is changing, and the experiences and people that formed me and helped me see how technology can help people live better and more connected lives.

Few could have predicted Benson’s career path. He wasn’t avid about computers growing up and entered Bethel as a physics major, but an introductory computer course changed his perspective when the instructor highlighted how computers are tools to serve people in numerous ways. “My eyes were opened up to how you could actually change the world and make people’s lives better through computers, and I never understood that before,” he says.

“The Bethel experience really instilled in me this notion of asking in every step, ‘Why does this matter?’” he says. “'How is this going to impact consumers?’ ‘Why does this matter for the business, the world?’”

Interviewed for a piece by Jennifer A. Kingson about trends in smart home technology and how they are specifically enabling entertainment and recreation use cases that make homes more satisfying and immersive.

"This is a pivotal moment, actually right now this year," for smart home technology, says Mark Benson, head of Samsung's SmartThings U.S., which makes IoT systems for "connected living."

  • The rollout of Matter, an industry connectivity standard for smart home devices, is expected to ensure that the gadgets we buy are interoperable, starting as early as next year.
  • Ideally, you'll be able to control all your devices through one hardware hub connected to a single app — and you'll be able to set things up and program them without needing to call in a professional.

Matter "is a real thing that is happening and that will fundamentally change the [smart home] experience for the mass market user," Benson tells Axios.

  • In the earlier days of IoT, "you really had to be an enthusiast DIY hobbyist person to really fit everything together, understand how it works, and in some cases even do a little bit of programming to get it to work," Benson says.
  • But gradually, setting up all the devices you want is getting easier. In the "post-Matter world, it's about mass household adoption — how everyday consumers can get value from having a smart home and not have to be an expert," Benson says.

Interviewed by Stacey Higginbotham for a piece about SmartThings and a proactive and bold shift in product strategy coming soon for SmartThings to enable a high degree of differentiation in the coming age of smart home experiences.

SmartThings is pushing these changes because the smart home is finally getting to a point where users are comfortable buying devices and automating some things. But to take it to the next level, it has to get much, much easier. Benson’s lofty talk of “experiences,” covers a lot of ground, but the basic gist is that when someone buys a connected product in the future and brings it home to a SmartThings ecosystem, they should expect it to automatically connect and then to get suggestions about how that device might fit into their current apps or experiences running on the platform.

Interviewed by Stacey Higginbotham for a podcast about the current state of smart connected products, a proactive and bold shift in product strategy coming soon for SmartThings, and a perspective on how companies will compete in the future of smart home experiences.

A macro-economic movement:

Internet of Things is not a technology wave – it’s a macro-economic movement that represents new ways that people are interacting with their environments, their devices, data, and each other. In the end, people don’t just want technology for the sake of technology. They want their lives to be better.

The next generation of the smart home:

Home automation market is primed for growth. The price of sensors has dropped considerably and a significant percentage of households are now exposed to smart home technology. We couldn’t say that a few years ago.

Use cases are moving beyond monitoring/control to services/experiences. Connecting devices to the Internet is table stakes. Being able to remotely monitor and control devices and environments is something that consumers are coming to expect as basic building blocks of their smart home. But users are now looking beyond simple monitoring and control towards applications that matter to them and make their lives better. For example: reduce energy usage, better safety and security, and lifestyle applications such as cooking and caring for elders, family members, and pets.

Industry standardization efforts are gaining momentum, targeted at solving the #1 problem holding IoT back from mass adoption: complexity of the setup and use of devices, and the interoperability of those devices between other platforms and brands.

Interviewed by Joe Williams for a piece in Business Insider about some strategic shifts that SmartThings is making in 2020 to prepare for the next generation of smart home automation and the age of experience.

Benson said [...] he expects the market to explode. SmartThings has 62 million active users, which increased 70% over the past 12 months as device adoption doubled, according to Benson. "We're seeing rapid adoption of smart-home technology. And this year is a turning point year," he said. "Users will look beyond those simple use cases and really want to use technology to make their lives better."

Interviewed by Patrick Hearn for a piece on Digital Trends about user receptiveness to subscription-based services for smart home automation. However, the interview quotes were instead used for a different piece regarding questions about Galaxy Home.

Digital Trends spoke with Mark Benson, Head of Engineering for Samsung’s SmartThings, who provided some insights on SmartThings’ priorities. “Our strategy from the beginning has been obsessively centered on the experience of the user,” said Benson. “Hardware, I believe, will fade into the fabric of our connected lives and users will focus less and less on the devices, the gadgets, the hardware, but more on the experiences that they enable.”

23 JULY 2018

CYBER SECURITY HUB

5 Reasons IoT Security Is Becoming A Priority

INTERVIEWS/MARK BENSON

Interviewed by Dan Gunderman for a piece on Cyber Security Hub about cyber security trends in the Internet of Things, and the opportunities and threats that will lead to increased spending in IoT security over the coming years:

Mark Benson, CTO of Exosite, said that IoT’s degree of security maturity is very low and the consequences of an enterprise breach are very high. These variables make for a highly combustible space.

25 APRIL 2018

CYBER SECURITY HUB

IoT Devices At Forefront Of Cyber Security Efforts

INTERVIEWS/MARK BENSON

Interviewed by Dan Gunderman for a piece in Cyber Security Hub about how IoT devices and the complexities they introduce will be key drivers of cyber security spending in the next few years.

[...] IT organizations are ill-equipped to manage IoT devices and lack the skills, tools and knowledge to monitor the health of device fleets, deploy security updates and manage the flow of data securely into other systems.

Interviewed in a piece for Forbes on the latest trends in cybersecurity and encryption, and specifically how the Internet of Things (IoT) is driving increases in security spending commensurate with the risks it presents.

IoT Device Security. The next wave of cybersecurity attacks will come from the internet-of-things (IoT) devices like appliances, lights and cameras. These types of devices are cheap, easy to hack, can be found in large numbers and are geographically distributed, making them ideal targets for a hacker to commandeer and launch a distributed-denial-of-service (DDoS) attack on an unsuspecting enterprise.

10 MARCH 2018

TECHTARGET IOT AGENDA

Applying Smart Building Technology in Multi-Tenant Properties

INTERVIEWS/MARK BENSON

Interviewed this week for a TechTarget piece along with Harry Pascarella from Harbor Research, Dean Freeman from Gartner, and Doug Jacobson from Crestron Electronics on how to apply smart building technologies to multi-tenant properties in a way that delivers high value while meeting data privacy and security goals.

Companies that make fire extinguishers, for example, are not first and foremost information security companies. So, when they start adding sensors and smarts to these products, they don't always follow even industry best practices for security, let alone the fact that IoT presents a whole new set of security vulnerabilities that we're all just starting to hear about now.

Interviewed by Forbes for a piece on the challenges companies face dealing with cloud migration initiatives.

One of the biggest challenges companies face when migrating to the cloud is the gap in skills required in order to operate cloud workloads efficiently and securely at scale. Modern software architectures, cloud security concepts, virtualization tools, optimization patterns for metered services and auto-scaling techniques are areas of competence that many organizations struggle with.

01 MARCH 2018

FORBES

14 Ways AI Will Benefit Or Harm Society

INTERVIEWS/MARK BENSON

Interviewed by Forbes for a piece on artificial intelligence (AI) and how its use will impact the way companies do business going forward.

Much of the fear with AI is due to the misunderstanding of what it is and how it should be applied. Although AI has promise for solving complex social problems, there are ethical issues and biases we must still explore. We are just beginning to understand how AI can be applied to meaningful problems. As our use of AI matures, we will find it to be a clear benefit in our lives.

26 FEBRUARY 2018

ELECTRICAL CONTRACTOR MAGAZINE

Smart Burgers: Smart Buildings Grow With Opportunity

INTERVIEWS/MARK BENSON

Interviewed by Jim Romeo for a piece in Electrical Contractor Magazine about smart connected buildings and the role that electrical contractors play in understanding, configuring, installing, and maintaining Internet-connected building assets.

“[Electrical contractors can] differentiate themselves by having knowledge about what these smart building technologies are, how they are installed and configured, and how they can be operated in a way that maximizes energy use and ease of service.”

Interviewed by Dan Rafter for Distributed Energy Magazine on augmented reality and it's potential to increase efficiency and safety for industrial and commercial applications.

With industrial, the social situation is much different. Someone wearing a hardhat fitted with sensors isn’t worried about how it looks. In industrial uses, the outcomes are what matter. If you can show that wearing a helmet with sensors can make workers more efficient, that this product can save money, that’s what matters. So it doesn’t surprise me that AR technology is finding a second life in terms of industrial use.

17 NOVEMBER 2017

THE MANUFACTURER

Trends and innovations in Industrial IoT

INTERVIEWS/MARK BENSON

Interviewed by Alan Griffiths from Cambashi for a piece in The Manufacturer on trends in Internet-connected products for industrial applications (the so called Industrial Internet of Things):

Mark Benson, chief technology officer of Exosite, says, “In the short term, we see trends moving towards more analytics offerings and related integrated services, more focus on device-to-cloud security offerings, and continued merger and acquisition consolidation.

“In the long term, we anticipate integrated augmented-reality services; the commoditisation of the cost of basic device management in order to lure more sales in analytics and business-process automation, and that IIoT PaaS (platform as a service) will become part of the standard enterprise it portfolio – similar to CRM and ERP.”

09 OCTOBER 2017

DATAFLOQ

8 Mistakes that Derail IoT Projects

INTERVIEWS/MARK BENSON

Interviewed by Alec Sears for an article in Datafloq that explores common mistakes that derail IoT projects.

Many companies get into a large IoT project only to realize it demands extensive expertise in hardware, software, security, marketing, and other areas. Mark Benson, chief technology officer of Exosite and member of the Forbes Technology Council, offers sound advice, saying smart companies “start their journey with simple discrete IoT applications that provide short-term economic gains and insights about what customers value, both of which inform the organization’s long-term IoT strategy and journey toward becoming a digital company.”

26 JUNE 2017

MODERN TEK NEWS, KZSU STANFORD 90.1 FM

IoT for Smart Buildings

INTERVIEWS/MARK BENSON

Interviewed by Labiba Boyd on Modern Tek News for KZSU Stanford 90.1 FM on how the Internet of Things is affecting smart buildings, and how organizations building connected products can do so in a way that builds long-term sustainable differentiation.

I also gave a preview of the keynote presentation that I will be giving on June 28th, 2017 at Sensors Expo in San Jose.

Interviewed by Forbes for a piece on net neutrality in light of the recent posture taken by the current presidential administration and its impact on the future of the Internet of Things.

Ubiquitous computing and pervasive connectivity are the fuels that feed internet of things growth. Without strong net neutrality laws, the bright future of IoT grows dim, as the threat of unnatural financially driven restrictions by ISPs will throttle the last mile of connectivity for smart connected products, which could ultimately stifle the long-term health of the U.S. economy.

24 APRIL 2017

MIDDLE MARKET EXECUTIVE

Empowering the Internet of Things Generation

INTERVIEWS/MARK BENSON

Interviewed by Jack Sweeney for a Middle Market Executive audio piece on how traditional businesses are being transformed by embracing Internet of Things technology, adopting new software platforms, and revising their go-to-market strategies to optimize cost and create additional revenue streams.

Interviewed by Forbes for a piece on cyberphysical security and IoT devices:

Remember that end users play a crucial role in security. Consumers should understand the crucial role they play in cybersecurity, especially in regard to IoT devices, which have become increasingly accessible and vulnerable to hacking incidents. Consumers can make great strides in protecting themselves by using devices from reputable manufacturers, and protecting sensitive information like passwords and login credentials.

Interviewed by Forbes for a cyber security tech piece on how to avoid DDoS attacks:

Although total victory over hackers may be impossible, we can combat their efforts via a balanced approach that focuses as much on mitigating exploits as on preventing them. Develop a security strategy that can only be beaten by physical attacks, limits the scope of attacks to individual devices, and secures data at each step in the pipeline based on whether it is at rest, in motion, or in use.

Interviewed by Forbes in a piece on machine learning and analytics:

The road to advanced analytics and machine learning starts with basic connectivity and data collection. This journey includes pinpointing the questions that need to be answered with data analysis, identifying the data needed to answer those questions, and putting processes in place to gather the correct type and amount of that data to properly support machine learning.

11 JANUARY 2017

COMPUTER WORLD

8 Tips for Building a Cost-Effective IoT Sensor Network

INTERVIEWS/MARK BENSON

Interviewed by John Edwards from Computer World on building cost-effective IoT sensor networks:

[...] companies that address sensor network deployment via a crawl-walk-run approach tend to achieve the greatest cost efficiencies, says Mark Benson, CTO of Exosite, a Minneapolis company that develops IoT software. "Key to building a cost-effective sensor network that scales in an efficient manner are [organizations] that start small, learn quickly and grow over time, all while ensuring that they are focusing their measurement efforts on the parameters that are closely correlated with finding anomalies and trends that make an impact on the business.

Also published in German for Computerwelt:

Der Schlüssel zu einem wirtschaftlichen Sensornetz, das effizient skaliert, sind Organisationen, die klein anfangen, schnell lernen und im Laufe der Zeit wachsen. Dabei konzentrieren sie sich beim Messen auf die Parameter, die eng mit der Suche nach Anomalien verbunden sind und Trends, die sich auf das Geschäft auswirken.

26 OCTOBER 2016

TECHTARGET IOT AGENDA

Murano Positions Exosite Squarely in the IoT Platform Market Melee

INTERVIEWS/MARK BENSON

Interviewed by Paul Korzeniowski for the IoT Agenda series in TechTarget on Exosite.

ABSTRACT: IoT startup Exosite aims to supply organizations with the infrastructure needed to develop and support connected applications. Does it have the staying power?

21 OCTOBER 2016

EMBEDDED COMPUTING DESIGN

IT, OT, and Vying for Control of the IoT Connectivity Platform

INTERVIEWS/MARK BENSON

Interiewed by Brandon Lewis for a piece in Embedded Computing Design as part of their IoT Design series on how IoT platforms bridge the two worlds of IT and OT (operational technology).

ABSTRACT: Internet of Things (IoT) “platform” has become a term as nebulous as “cloud” was a decade ago, partly because the technologies are still taking shape. However, there are clear differences between an IoT connectivity platform that serves industrial markets and those for the consumer IoT, such as reliability, security, and integration with highly specific enterprise services like building and plant management systems. But since Industrial IoT (IIoT) platforms touch so many parts of both the operational technology (OT) on the plant floor as well as backend IT operations, who should control them? Mark Benson, CTO of IoT software platform vendor Exosite gives his opinion.

03 MAY 2016

THE ECONOMIST

Help Wanted: IoT Expertise

INTERVIEWS/MARK BENSON

Interviewed by Larry Greenemeier for a series in The Economist sponsored by Samsung called The Connected Enterprise about the skill shortage that many companies are facing for the pending wave of IoT projects.

ABSTRACT: Today, there’s no shortage of bold strategic visions for the Internet of Things. But none of these can be realized if organizations lack the skills needed to identify or invent the right types of sensors, gather the data those sensors produce, secure that data and make sense of them across various business units. In short: They need talent to turn IoT potential into reality.

27 APRIL 2016

CIO MAGAZINE

Wearables Go To Work

INTERVIEWS/MARK BENSON

Interviewed by Stephanie Overby for a piece in CIO Magazine on wearables in the industrial workplace.

ABSTRACT: From fitness trackers to smartwatches, wearable computing has made a splash with consumers. But most enterprises have yet to venture into the market. PwC found that just 3 percent of companies were investing in wearable technology in 2015–down from 6 percent in 2014. "Limited success stories and the risk of failed or ineffective implementations are causing CIOs to proceed with cautious and careful optimism," says Mark Benson, CTO of Exosite, which develops software to help companies visualize Internet of Things data.

08 FEBRUARY 2016

TMCNET

IoT Evolution Interview with Exosite

INTERVIEWS/MARK BENSON

Interviewed by Erik Linask from TMCnet on the topic of building sticky brand loyalty with connected products.

Interviewed by Brian Martucci for a piece in The Line Magazine on why the Minneapolis St. Paul area of Minnesota has a rich ecosystem of Interent of Things technology product and service companies.

ABSTRACT: Currently MSP boasts a lively, innovative IoT scene that produces connected devices, and systems that make them easier to use, for businesses and consumers alike. There’s even a movement afoot to rebrand MSP as “IoT Alley” in recognition of its historical and contemporary contributions to the field. (Though Boston-area techies claim ownership of the “IoT Alley” label too.) Whatever you want to call it, there’s no denying that MSP is leading the march toward a future in which even the most mundane objects — furniture, apparel, lawn sprinklers — plug into the cloud and communicate with the wider world.

Interviewed by John Keller for Military & Aerospace Electronics Magazine on a special piece on small-form-factor embedded computing.

ABSTRACT: There was a time not many years ago when 3U-size processor boards were among the smallest embedded computers imaginable. This form factor, 100 by 160 millimeters, or about the size of a paperback novel, opened a multitude of new applications for embedded computing, such as avionics for large unmanned vehicles, electronic subsystems for armored combat vehicles (vetronics), and portable electronics for soldiers on the battlefield. In that era, 6U computer boards were the standard, and 3U circuit cards were amazingly small.

Today, however, those paperback-book-sized embedded computing modules are starting to look large and clunky compared to the newest generations of small-form-factor embedded computing modules. Engineers are shrinking today's computer boards to the sizes of smartphones, credit cards, business cards, sticks of gum, and even postage stamps, which is encouraging systems designers to rethink their definitions of small-form-factor embedded computing.

22 DECEMBER 2011

LINUX USER & DEVELOPER MAGAZINE

Make Money with Android 4.0

INTERVIEWS/MARK BENSON

Interviewed by Gareth Halfacree for the print edition of Linux User & Developer Magazine on the topic of Android 4.0 (Ice Cream Sandwich) and its implications on licensing, micro-economics, and Android adoption rates for non-consumer (military, aerospace, industrial, medical) embedded devices.

ABSTRACT: With the release of Android 4.0, aka 'Ice Cream Sandwich', Google's mobile platform is open once more. While plenty has changed, some things stay the same - and we've got together with some industry names to find out the pros and cons of this latest release.

PATENTS

17 DECEMBER 2015

Modularized communication device

United States WO2015191577A1
Patent Granted

ABSTRACT: A modularized intermediate communication device for a sensor network includes multiple electronic modules assembled in a stack and configured to communicate with one another. Each of the stackable electronic modules includes housing including first and second stacking portions mechanically complementary to each other. Each module further includes a first inter-module communication connector arranged on the first stacking portion, a second inter-module communication connector arranged on the second stacking portion, and a communication device electrically connected to the first and second inter-module communication connectors and communicating with a matching electronic module using at least one communication protocol.

10 DECEMBER 2015

Gateway-Facilitated Communications for Resource-Constrained Devices

United States 9,876,850
Patent Granted

ABSTRACT: A network-connected object for performing a function and communicating with a server computing device via a network includes a functional object, application-specific input/output (I/O) device, and a gateway device. The functional object is configured to perform a function. The application-specific I/O device includes an electronic circuit configured to perform an application-specific function related to the functional object. The gateway device includes a first communication device configured for data communication with the application-specific I/O device, a second communication device configured for data communication with the server computing device, at least one processing device, and at least one computer readable storage device. The gateway device is configured to receive a command and a profile identifier from the application-specific I/O device, determine a client identification key associated with the profile identifier, and transmit the command with the client identification key to the server computing device.

10 SEPTEMBER 2015

Configuring network access parameters

United States 10,085,147
Patent Granted

ABSTRACT: A method for configuring network access parameters for a smart object to access a network is disclosed. The method comprises connecting, by the smart object, to a network using a first network access device. The smart object uses a wireless networking protocol to connect to the first network access device. The method further comprises authenticating the smart object with a server on the network and receiving network access information from the server. The network access information relates to a second network access device. The method further comprises using the network access information to connect to the network using the second network access device.

10 SEPTEMBER 2015

Facilitating communication between smart object and application provider

United States 9,848,063
Patent Granted

ABSTRACT: A smart object establishes communication with an application provider server computing device by sending a request to a manufacturer server computing device to identify a second server computing device; receiving a response from the first server computing device with an identifier indicating the second server computing device; and using the identifier to establish communication between the smart object and the second server computing device.

ABSTRACT: The invention provides methods for providing a unified single-scan user interface for accessing and managing a remotely located device throughout its life cycle, including cellular network provisioning, cloud data provider registration, initialization and activation, as well as providing end users with easy access to the device and its data. The end user simply powers the device on and the device automatically connects with the communication network and the cloud data provider. The device comes to the end user already provisioned and paired and activated with the cloud data provider and the communication network provider. The end user may provision the device by scanning an optically scannable identification label having device-specific data embedded thereon using a mobile device such as a smartphone or the like.

ABSTRACT: The invention provides systems and methods for providing a unified single-scan user interface for accessing and managing a remotely located device throughout its life cycle, including cellular network provisioning, cloud data provider registration, initialization and activation, as well as providing end users with easy access to the device and its data. The end user simply powers the device on and the device automatically connects with the communication network and the cloud data provider. The device comes to the end user already provisioned and paired and activated with the cloud data provider and the communication network provider. The device is capable of monitoring operational and/or environmental parameters comprising physical and/or chemical data which may be monitored by a mobile device. The mobile device may also initiate modification of the manufactured device's parameters.

ABSTRACT: The invention provides systems and methods for providing a unified single-scan user interface for accessing and managing a remotely located device throughout its life cycle, including cellular network provisioning, cloud data provider registration, initialization and activation, as well as providing end users with easy access to the device and its data. The end user simply powers the device on and the device automatically connects with the communication network and the cloud data provider. The device comes to the end user already provisioned and paired and activated with the cloud data provider and the communication network provider. Device-specific data is, at manufacture, encoded onto machine-readable labels and complied in a table within a remote database. The present invention thus allows identification and provisioning of individual devices using a mobile device such as a smartphone or the like.

ABSTRACT: The invention provides systems and methods for providing a unified single-scan user interface for accessing and managing a remotely located device throughout its life cycle, including cellular network provisioning, cloud data provider registration, initialization and activation, as well as providing end users with easy access to the device and its data. The end user simply powers the device on and the device automatically connects with the communication network and the cloud data provider. The device comes to the end user already provisioned and paired and activated with the cloud data provider and the communication network provider. Further, the user account, or accounts, for the use of the device is both active and recorded for billing by the various service providers supporting the device use, i.e., the communication network provider(s).

Resubmitted under https://patents.google.com/patent/US20160205544A1/

HONORS & AWARDS

DECEMBER 2023

Parks Associates Top Leader in Tech

Parks Associates

Parks Associates, the research authority on digital lifestyles and technology, today released its 2023 Top Leaders in Technology. It was an honor to be recognized as a top leader in the Connected Home and Security space. The Parks Associates 2023 Top Leaders in Technology recognizes these leaders for their pivotal roles in market growth and their dedication to expanding industry knowledge.

"Our Top Leaders in Technology lists represent the value of collaborative thought leadership,” said Elizabeth Parks, President and CMO, Parks Associates. "These exceptional individuals, through their innovation and dedication, are forecasting our technological trajectory and actively constructing it. We are proud to spotlight their accomplishments.”

APRIL 2017

Titans of Technology - Mark Benson

Minneapolis / St. Paul Business Journal

The Minneapolis / St. Paul Business Journal connects the business community with breaking news and features. The Titans of Technology award recognizes individuals who are transforming Minnesota's tech industry and giving companies a competitive edge. In spring of 2017, the Minneapolis / St. Paul Business Journal awarded Mark Benson honors as a top CTO in the region (press release).

AUGUST 2016

Forbes Technology Council

Forbes

Forbes is one of the most iconic media companies in the world. The Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Members are selected based on their technology expertise, leadership in a high-growth business, track record of industry recognition, and community impact. Mark Benson was invited to the Forbes Technology Council in 2016 and is a regular contributor on Forbes.com.

OCTOBER 2015

Executive Corner: Mark Benson

Hewlett Packard Enterprise

Through its recurring online publication, HP Matter provides in-depth insight and expertise on a variety of trending topics and quickly evolving industries. Each issue features Executive Corner interviews with thought leaders in fields relevant to the issue’s topic. Their October, 2015 issue (The Energy Issue: Exploring the Resources that Power Economies) featured Mark Benson and examined the convergence of energy and technology, as well as the shift of the energy landscape towards connectivity in an effort to enable greater efficiencies, reduce consumption, and improve consumer experiences.

TECHdotMN cultivates and reports on Minnesota's high tech ecosystem and the early stage ventures within it through a mix of unique audio/video features and written word. TECHdotMN's Meet a Minnesota CTO series gets up close and personal with Minnesota’s chief technologists. In May of 2015, TECHdotMN featured Mark Benson.