WHY SAMSUNG'S SMARTTHINGS ARM IS PIVOTING ENTIRELY INTO SOFTWARE

Interviewed by Joe Williams for a piece in Business Insider about some strategic shifts that SmartThings is making in 2020 to prepare for the next generation of smart home automation and the age of experience.

Benson said [...] he expects the market to explode. SmartThings has 62 million active users, which increased 70% over the past 12 months as device adoption doubled, according to Benson. "We're seeing rapid adoption of smart-home technology. And this year is a turning point year," he said. "Users will look beyond those simple use cases and really want to use technology to make their lives better."