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IOT FOR DURABLE GOODS MANUFACTURING: AN EXERCISE IN BUSINESS TRANSFORMATION

Published in IoT Now:

ABSTRACT: With the pervasive growth of Internet-connected products, manufacturers are now being confronted with an exciting and terrifying set of truths: the opportunity to monetize the value of data has never been greater and the threat of new market entrants has never been higher. In order for manufacturers to transcend external competitive dynamics, they must first transcend internal organizational hurdles by transforming old ways of doing business. This article examines key steps to business transformation including the development of a cohesive IoT strategy, a clear view of customer needs, a viable business model, a reliable technology architecture, and agile organizational alignment.

Mark Benson speaking photo

About Mark Benson

Mark Benson is Head of Samsung SmartThings, author of The Art of Software Thermal Management for Embedded Systems, and is a regular speaker and writer on leadership, organizational behavior, and the future of the smart home.

Read more about Mark in the preface