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ANDROID ADOPTION AND ITS ECONOMIC IMPACTS TO PRODUCT SOFTWARE STRATEGY

Keynote presentation at the Real-Time & Embedded Computing Conference (RTECC) in Minneapolis, MN, by Mark Benson.

ABSTRACT: Due to the recent increased rate of Android adoption for mobile computing platforms, a natural question arises for embedded product developers and leaders regarding how to engage with the movement and leverage its success.

By using the economic model of Cross-Elasticity of Demand (XED), we can come up with a framework that guides our thinking about how the changing price point for one product family (i.e. the adoption of Android), affects the demand for another (i.e. a given corporate software product roadmap).

This presentation attempts to introduce such a framework by analyzing (A) independent products in the marketplace, (B) substitute products in the marketplace, and (C) complementary products in the market place, with the goal of enabling intelligent and timely business decisions within a dynamic technical climate.

Mark Benson speaking photo

About Mark Benson

Mark Benson is Head of Samsung SmartThings, author of The Art of Software Thermal Management for Embedded Systems, and is a regular speaker and writer on leadership, organizational behavior, and the future of the smart home.

Read more about Mark in the preface