ABSTRACT: Due to the recent increased rate of Android adoption for mobile computing platforms, a natural question arises for embedded product developers and leaders regarding how to engage with the movement and leverage its success.
By using the economic model of Cross-Elasticity of Demand (XED), we can come up with a framework that guides our thinking about how the changing price point for one product family (i.e. the adoption of Android), affects the demand for another (i.e. a given corporate software product roadmap).
This presentation attempts to introduce such a framework by analyzing (A) independent products in the marketplace, (B) substitute products in the marketplace, and (C) complementary products in the market place, with the goal of enabling intelligent and timely business decisions within a dynamic technical climate.
Mark Benson is Vice President of Engineering at SmartThings, a technology company based in Mountain View, CA and a wholly owned subsidiary of Samsung Electronics. Mark is a regular speaker and writer on the intersection of technology, business, and society as it relates to product development, technology leadership, strategic planning and execution, intellectual property portfolio management, software architecture, information security, competitive positioning, and organizational behavior.