THE FUTURE IS CONNECTED: INSIGHTS ON SMART PRODUCTS FROM THE FRONT LINES OF INNOVATION

Honored to open the technology track at the University of Wisconsin Madison E-Business Consortium annual conference with lessons learned and a perspective on the future of smart connected product design.

Abstract: Connected products are reshaping the way consumers live and how companies deliver value. In this session, Mark Benson, Head of SmartThings at Samsung, will explore the rapid evolution of connected devices from two key perspectives: the industry-wide shift toward smart ecosystems and the experience of companies that design and build these products. Drawing on Samsung’s leadership in the connected home and IoT space, Mark will share lessons learned from developing SmartThings, including the challenges of interoperability, the role of data in creating seamless experiences, and the future of consumer expectations. Whether you are building smart products or adapting your business to work within a connected world, this session offers a front-row view into what is next.

Key Takeaways: 1. Ecosystems Over Devices: Understand how the shift from individual products to connected ecosystems is changing business models and customer engagement. 2. Producer Perspective: Gain insights into the design, development, and delivery of smart products from one of the world’s leading technology companies. 3. Looking Ahead: Learn what trends are shaping the next wave of connected innovation and what your organization can do today to stay ahead.