OVERCOMING THE TOP 3 BARRIERS TO MASS ADOPTION OF SMART HOME TECHNOLOGY

Honored to be a keynote speaker at the 2023 Parks Associates CONNECTIONS Summit at in Dallas .

The CONNECTIONS Summit is an annual research and industry event hosted by international research firm Parks Associates. In 2023, the executive event focuses on new trends, emerging technology and standards, new business models, and partnerships impacting the connected home.

ABSTRACT: Smart home adoption is at a massive inflection point, with a strong potential for exponential growth. This is accelerating as the smart home goes mainstream, driven by transformative technologies like Matter and innovative connected experiences, creating new opportunities and challenges to address.

While the average household has smart devices, the average user continues to encounter roadblocks to fully realizing the potential of a smart home. Overcoming these barriers through the experience that consumers care about are the key to unlocking mass adoption.

In this session, Mark Benson, Head of SmartThings, will talk through the unique needs of the mass consumer market for Smart Home, and how Samsung and SmartThings are using services and experiences to take advantage of the present opportunities we see to provide our users with convenience, security, sustainability, and fun!