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Ryan Daws, on the visceral reaction against Google's recent acquisition of Nest, and the emerging reality of pervasive computing in our lives:

Well I’m sorry to be blunt, but if you want this world you’re going to have to give up some privacy.

This issue has less to do with privacy than it does with trust. Nest owners that were previously happy, are now unhappy because of their distrust of the unknwn future of their private information with Google.

Mark Benson speaking photo

About Mark Benson

Mark Benson is Head of Samsung SmartThings, author of The Art of Software Thermal Management for Embedded Systems, and is a regular speaker and writer on leadership, organizational behavior, and the future of the smart home.

Read more about Mark in the preface