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THE ORGANIZATIONAL PSYCHOLOGY OF THE INTERNET OF THINGS: HOW TO USE TECHNOLOGY TO DRIVE BEHAVIORAL CHANGE

28 June 2017 /Mark Benson

2017 Sensors Expo San Jose

Delivered a keynote presentation at Sensors Expo in San Jose on how organizations can leverage IoT technology to bring people together to drive a sustainable competitive advantage using a technique I call the Inverted Conway Maneuver:

ABSTRACT: Smart connected products will redefine entire markets and the very nature of competition over the coming decade. Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects are hard and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this presentation covers five key behaviors that successful organizations exhibit along their digital transformation journey as they employ IoT technology solutions to drive behavioral change.