Please enable JS

THE ORGANIZATIONAL PSYCHOLOGY OF THE INTERNET OF THINGS: HOW TO USE TECHNOLOGY TO DRIVE BEHAVIORAL CHANGE

2017 Sensors Expo San Jose

Delivered a keynote presentation at Sensors Expo in San Jose on how organizations can leverage IoT technology to bring people together to drive a sustainable competitive advantage using a technique I call the Inverted Conway Maneuver:

ABSTRACT: Smart connected products will redefine entire markets and the very nature of competition over the coming decade. Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects are hard and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this presentation covers five key behaviors that successful organizations exhibit along their digital transformation journey as they employ IoT technology solutions to drive behavioral change.

Mark Benson speaking photo

About Mark Benson

Mark Benson is Head of Samsung SmartThings, author of The Art of Software Thermal Management for Embedded Systems, and is a regular speaker and writer on leadership, organizational behavior, and the future of the smart home.

Read more about Mark in the preface