Interviewed by Alec Sears for an article in Datafloq that explores common mistakes that derail IoT projects.
Many companies get into a large IoT project only to realize it demands extensive expertise in hardware, software, security, marketing, and other areas. Mark Benson, chief technology officer of Exosite and member of the Forbes Technology Council, offers sound advice, saying smart companies “start their journey with simple discrete IoT applications that provide short-term economic gains and insights about what customers value, both of which inform the organization’s long-term IoT strategy and journey toward becoming a digital company.”
@markbenson suggests how to avoid a failed connected product in “8 Mistakes that Derail #IoT Projects” https://t.co/WYFUCDxJEA via @Datafloq pic.twitter.com/UzXzYEERgM
— Exosite (@exosite) October 23, 2017
About Mark Benson
Mark Benson is Head of Samsung SmartThings, author of The Art of Software Thermal Management for Embedded Systems, and is a regular speaker and writer on leadership, organizational behavior, and the future of the smart home.