Mark Benson is the Chief Technology Officer at Exosite, an Internet of Things (IoT) platform company based in Minneapolis, MN. Mark is a regular speaker and writer on the intersection of technology, business, and society as it relates to product development, technology leadership, strategic planning and execution, intellectual property portfolio management, software architecture, information security, competitive positioning, and organizational behavior.
Published a piece today in IoT Central for digital transformation leaders within organizations, and how rigid organizational structures, inflexible cultures, and lack of market insight increase the probability of creating an IoT platform that is fragmented, brittle, and ultimately more susceptible to failure.
ABSTRACT: Many IoT challenges exist due to a lack of industry-wide standards around proven success. Everyone starts from ground zero, and few have crossed the finish line. Based on experience working on IoT-innovation programs across a variety of industries, here are five key considerations regarding where to focus your efforts early on and how to move your company forward as you build, deploy, and launch the next generation of your product.
Published a piece in IoT Agenda on the organizational psychology of the Internet of Things, centered on the interplay between team structure and software innovation, and how Conway's Law shows us that organizational design should be thought of in the service of digital innovation instead of its inverse.
ABSTRACT: Smart connected products will redefine entire markets and the very nature of competition over the coming decade. Organizations attempting to build smart connected products across divisions, product portfolios, and markets are being faced with a stark reality: creating IoT projects are hard and building a long-term organizational competency around doing IoT projects with excellence is even harder. Based on real-world experience, this article covers five key barriers to digital transformation, an organizational competency model for how companies become masterful at IoT, four case studies, and five behaviors that successful organizations embrace to drive lasting behavioral change.
Presented at Agile Day Twin Cities on the intersection of business, technology, and people as applied to Internet of Things initiatives.
ABSTRACT: The internet of things is disrupting nearly every industry. And as the last decade showed us, it takes a lot more than connectivity to win with IoT. This presentation takes a critical look at a product-first approach vs. a value-first approach for developing winning IoT solutions, and its corresponding implications for rolling out a successful corporate-wide digital transformation initiative.
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I was honored to deliver a keynote presentation last week on behalf of Exosite at Sensors Expo in San Jose on how Conway's Law (systems mimic the organizations that produce them) leads to the inevitable fragmentation of IoT solutions, and how the "Inverted Conway Maneuver" (deploying technology that mimics the way you want your future organization to behave) is key to solving people problems through the intelligent application of IoT technology.